GoodGym

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GoodGym

LondonLondon, Reino Unido
Year Founded:
2009
Organization type: 
hybrid
Project Stage:
Growth
Budget: 
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Forget the gym, we get fit by doing good. We're a big community of runners who achieve our fitness goals and help older people at the same time.

About Project

Problem: What problem is this project trying to address?

Loneliness and isolation are key issues for older people in cities: 13% of people over 65 in the UK say that they always or often feel lonely, and 17% of those living alone see family and friends less than once a week. Obesity is rapidly ascending; with 50% of people in the UK and USA likely to be obese by 2030. Affordable exercise and increased motivation to exercise is desperately needed.

Solution: What is the proposed solution? Please be specific!

GoodGym connects people who want to get fit with good deeds that need to be done in their area. Runners are supported by a personal trainer. We pair runners with isolated less-mobile people in their area. Runners jog to their house, make a delivery and have a chat and are on their way again. Runners are trained in fall prevention and supporting the well-being of older people. It helps runners get fit by providing a good reason to exercise and it helps the person being visited by providing them with some friendly human contact and a newspaper or some fresh fruit. We also do group runs in which groups of people tackle challenges such as clearing wasteland or planting trees and missions to complete one off household and garden tasks.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Veronica has been a GoodGym "coach" for almost two years. She suffers from asthma and so struggles to leave the house. Veronica "coaches" Paul who visits her once a week. “It’s very helpful. I’m often on my own. It’s bad when you’re living on your own. I’m lucky. It’s something for him to do and it’s something for me. I look forward to it. It’s good to have someone else. You could actually say I’m housebound. I can’t walk far, even the hospital have to collect me. So It’s been a big difference. If other lonely people could get someone to know and chat it would be great." Paul is motivated to run by going to visit Veronica - he is committed to the weekly runs which ensures he stays active.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

In each area we aim for 1000 attendances on group runs a year and to have 150 people. These numbers are based on our actual achievements in London in 2012. Furthermore we reached 267 older people. 73% of our coaches either agree or strongly agree that they help their runner to stay motivated to do their exercise. 60% of our coaches agree that GoodGym helps them feel more connected, and 33% strongly agree with this statement. Warwick Edinburgh Score shows an increase in well-being over a 6 month-period. 86% of the coaches agree or strongly agree with the statement that their GoodGym runner makes them significantly happier. 92.54% of our our members agree or strongly agree that GoodGym increases their motivation to exercise. 61.29% of runners do not volunteer outside GoodGym and 19.7 % did not have a regular exercise routine prior to GoodGym.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

GoodGym gets regular donations from its runners. This is never mandatory, though 90% of members do choose to pay. This donation covers our operating costs after our membership has reached 140 per area. GoodGym operates the same model in each area and startup funding can either be crowd-sourced, grand funded or sponsored in each area.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

We are the only gym that aims to channel member’s energy into social good. Though there are many brilliant projects in terms of both forms of exercise and enterprises that support older people, it is this combination gives us a unique position. Here are some of our favourite orgs in the areas of fitness innovation and older people: Green Gym: Gardening fitness. Run Dem Crew: East London running family. Open Gym: Ourdoor exercise. Southwark Circle: Network of older people and volunteers Befriending projects: There are many great befriending projects.
Team

Founding Story

GoodGym arose from frustration with standard gyms. It was a reaction again the way they wasted energy. I wanted to channel all of that energy that's being wasted on these machines into some sort of social good. I also wanted to help people connect with the world around them instead of plugging in headphones and disappearing from the world. GoodGym began when I started running to see a man called Terry. He was only 64 at the time but had various long term conditions that made him housebound. I'd visit him a couple of times a week and bring him the newspaper. It kept me motivated to run and was a friendly regular visit for him. I slowly expanded the concept from there. Ivo Gormley
About You
About You
First Name

Ivo

Last Name

Gormley

Implementer(s) and cooperation partners
Name

GoodGym

Type

Non‐profit/NGO/citizen sector organization

Country where main implementer is located

, LND, London

How long has the main implementer been operating?

1‐5 years

Please provide a short description of the main implementer.

Approximately 100 words left (600 characters).

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Cooperation partner
Name

International Centre for Social Franchising

Type

Non-profit/NGO/citizen sector organisation

How does this cooperation partner support the initiative? What competencies and resources does this partner bring to the initiative?

They have been providing support with the growth and expansion strategy.

Cooperation partner
Name
Type

Please select

Website
How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?

Approximately 50 words left (300 characters).

Cooperation partner
Name
Type

Please select

Website
How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?

Approximately 50 words left (300 characters).

Cooperation partner
Name
Type

Please select

Website
How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?

Approximately 50 words left (300 characters).

Problem and solution
Which of these fields of Active and Healthy Ageing are addressed by your initiative?

Prevention and early diagnosis of functional and cognitive decline, Assisted daily living, Social inclusion (intergenerational practice, work and volunteering).

If none of the above, answer here:
Please describe if and how your stakeholders (cooperation partners, funders, users, etc.) have been participating in defining the problem and developing the solution.

GoodGym has been developed with older people in Tower Hamlets. It emerged as as a collaboration between one runner and one older person as a solution to both of their needs. The project has an older person's representative on it's steering group and is always seeking older people's advice on where we can increase it's impact or improve it from their perspective. GoodGym is a community of runners and aims to continue to be led by those that use it.

Our steering group includes representatives from all stakeholders, including runners, funders, National Health Service older people and partner organisations.

Has your solution been tested in trials, experimentations, or pilot projects? If yes, please describe the process and outcome.

GoodGym is operating in five areas in the UK. We are using the Warwick Edinburgh Wellbeing Score and the EQ5D health score to evaluate our social impact in these areas. The project is continually increasing the amount of older people it impacts on.

Alongside benefits on older people, it also has benefits on the runners:
92.54% of our our members agree or strongly agree that GoodGym increases their motivation to exercise.
61.29% of runners do not volunteer outside GoodGym and 19.7 % did not have a regular exercise routine prior to GoodGym.
Well-being and fitness levels are now being evaluated. Early results from the WMWBS statistics are showing an overall statistically significant improvement in wellbeing.

"Since starting GG I have gone from a reluctant, and very occasional, jogger to entering my first half marathon. My GG coach visits get me into my trainers and out of the door and have provided me with a (fun and interesting) basis for regular running regime."
GoodGym runner.

GoodGym creates longterm relationships between isolated older people and runners. Our average retention is over 18 months.

How long has your solution been in operation?

for 1‐5 years

Please select the relationship between your solution and related solutions currently established in our society. Is your solution…

complementary (your solution is complementing existing solutions and compensating their weaknesses while not intending to substitute them)

What barriers might hinder the success of your initiative? How do you plan to overcome them?

GoodGym is attempting to scale in a bottom-up demand-driven way. A challenge is how we create a great team in each area that is driven by local demand. Our challenge is to create a process that will allow anyone to set up the project in a way that ensures quality and sustainability.

Organization and funding
Regularly paid employees

5

Volunteers

200

Trainees
External advisers and experts

12

Others (please specify)
What are the specific professional backgrounds and competencies your team brings to the initiative?

Approximately 100 words left (600 characters).

Please describe your management or coordination structure in the initiative.

GoodGym is a company limited by Guarantee. It has two non-executive Directors. Paul Miller and Ruth Scott. It is run by founder Ivo Gormley and CTO Ian Drysdale and local trainers in the areas in which we operate.

Please provide the total yearly budget in Euro that your initiative spends on implementing the solution.
National public funding

%

European Union public funding

%

Economic return from own products/services

%

Foundations and philanthropy capital

%

Single donations from private individuals

%

Donations from private companies

%

Crowdfunding platforms

%

Participation fees

%

Other (please specify)

%

Target group, scale and impact
Which target group(s) do you want to reach with your solution?

We aim to expand the project to operate in every urban area in which loneliness and isolation are challenges for older people. We target housebound and isolated older people. Our beneficiaries are generally over the age of 50 and are less mobile, often with long term conditions.

Please estimate the number of persons within your target group (users, clients, etc.) that you currently reach directly with your solution.

500

In which local/regional/national area(s) is the solution currently implemented?

GoodGym operates in 5 areas in England.

What is the impact on your target group (users, clients) you want to generate?

We aim to reach 250 older people in each area in which we operate. We aim to expand to a further 7 areas in the next 12 months. We aim to continue to improve well-being and reduced need for other services inline with our initial evaluation.

What is the wider impact on society you want to generate?

GoodGym aims to make regular contact with older people part of day-to-day life for younger people. It positions volunteering with older people as exciting and attractive. We have designed process and support structure that makes it easy to fit in supporting older people to the daily lives of hundreds of younger people.

What are the impacts on your target group you already achieved?

In East London 250 older people have benefited from GoodGym’s activities. Over 170 older people have had runners visit them as part of a mission, to perform household maintenance and deliver important supplies and 73 were registered to receive regular weekly visits from a GoodGym runner.
73% of our coaches either agree or strongly agree that they help their runner to stay motivated to do their exercise.
60% of our coaches agree that GoodGym helps them feel more connected, and 33% strongly agree with this statement.
Warwick Edinburgh Score shows a significant increase in wellbeing.

How has the impact of your initiative been assessed?

Experience-based self-assessment (you assessed the impacts based on your experiences with the target group), Self-evaluation (you used qualitative and/or quantitative methods to assess impacts).

Public information and strategy
What information on your initiative is publicly available?

Mission and strategy, Information on team members.

Please indicate webpage or contact for obtaining the respective information.

blog.goodgym.org/team goodgym.org/about

What are your milestones for further developing, implementing, and establishing your initiative in the next three years? Please describe 1-3 milestones.

We aim to expand to 7 new areas in the next 12 months.
We aim to expand internationally in 18 months.
We aim to expand internationally to 15 areas in the next 3 years.

Comments

Have you seen any similar projects that have scaled globally?

hey nice project on physical work.

Rajeev Kumar's picture

Improving public space is good concept. Keep posting.

Jack Smith's picture

Nice idea for physical work.

J Thomson's picture

I like your idea. Sounds good.

Michel Lawrence's picture

Let me try this every weekend. Good one.

Flosy D's picture
Flosy D /

This really improves public spaces. Keep posting similar.

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