Hakisa.com

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Hakisa.com

Strasbourg, France
Project Stage:
Start-Up
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Hakisa.com is a free intergenerational mediation platform allowing users challenged by the digital divide to benefit from the advantages of the WWW.

About Project

Problem: What problem is this project trying to address?

In a world where IT skills are getting more and more important in our daily lives, seniors face an important usability digital divide due to the complexity of the internet and the constant evolution of digital content and services. Also, compared to younger generations, the perception of a technical and financial exclusion from the digital world is permanent and real. The recent evolution of demographic change and its consequences (well ageing, loss of autonomy, loss of mobility ...) is one of the greatest challenges of modern societies. As the social link plays a crucial role for the senior's quality of life and well ageing, Hakisa wants to simplify the usage of the internet and create a digital link between seniors, their relatives and the home and health care service providers, in order to stay autonomous and live well at home as long as possible. It is proven that an active social link reduces exposure to health and autonomy issues for seniors and therefore contributes to lower the economic and social impact for ageing societies. With its easy to use and free mediation platform, Hakisa offers a digital exchange space while promoting emotional and social interactions, needed for the well being and care of the elderly.

Solution: What is the proposed solution? Please be specific!

One of the main innovations of the Hakisa solution lays in the Musher concept, which is an intergenerational trusted web solidarity solution available for all connected users. The Hakisa solution is based on a trustful and very human relationship allowing all family members, care givers and professionals to digitally better care for the seniors, improving their autonomy, social integration and well-being while aging. The Mushers will have different roles like IT support, community manager, e-health or home care coach… With its future services for professionals (shared calendar for appointments, virtual activity notes for home care interventions, centralized and organized social documentation, etc.) Hakisa is not only connecting seniors with the younger generations, but also offers services allowing the senior to age well at home or in an assisted living environment. Conceptualizing social goods through a virtual toolbox with universal design features, so that caregivers and family members can simply and efficiently support a challenged user, establishes a never seen digital and social link. Up to now, various solutions connecting the elderly have already been proposed. Nevertheless, these solutions are often only facing one concrete problem and do all have a point in common: relative high costs. As the majority of those solutions are very specific and often available as hardware devices, they are difficult to maintain up to date and may not serve all the senior's needs. Therefore, to meet all the legitimate expectations, the various services of Hakisa are completely free and without any commitment for the users. The fully cloud-based Hakisa solution is automatically up to date and available on all connected devices. Indeed, besides facilitating the use of the internet for seniors, Hakisa establishes a social link with family and friends, provides a space for community activities and community management. Hakisa also offers a new way for caregivers and health care providers to stay directly in touch and serves seniors and family members for a very minimum fee. Thus, Hakisa innovates and offers never seen solutions and opportunities for our modern society.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Grandma Jane is 80 old and a novice internet user. Thanks to Hakisas easy to use platform she can now easily keep in touch with her relatives and friends, caregivers, local actors and even shop online. Besides getting the news of her city and the weather forecast, Jane discovers new websites according to her interests, shares her passions with other members of the community and plays different games to keep her brain fit. Her Mushers already customized her account at a distance. They added all contacts and created buttons for websites that Jane finds interesting. Thanks to Hakisas Facebook application, Janes Mushers can easily stay in touch with her and other relatives. Furthermore they are playing the role of the family community manager and are at present organizing the next big family event with Hakisa. Together with her caregivers, Jane's family set up a shared calendar showing the activities of the day. As her caregivers are regularly updating the Hakisa space, certain family members are notified and know that everything is going on well. What's more Jane's Backgammon club opened a free member space on Hakisa. Therefore she can even communicate with the members of the club.
Sustainability

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Hakisas approach to bridge the digital divide is different from all other existing solutions. All services and hardware devices from other competitors are based on a pay model. To the cost of the hardware often comes a monthly subscription fee. Hardware devices are sold by already established companies benefiting from their marked awareness. Having high incomes with the sale of each device and their monthly subscription fees, our competitors can easily invest in marketing operations allowing them to gain in visibility. As Hakisa is considered as a market place and consumer mediation platform, it needs to be marketed through social networks and other digital medias versus hardware and software solutions that are sold directly to administrations and service providers.
About You
About You
First Name

Eric

Last Name

Gehl

Implementer(s) and cooperation partners
Name

Hakisa.com - We bridge generations

Type

Private company

Country where main implementer is located

, A67, Strasbourg

How long has the main implementer been operating?

1‐5 years

Please provide a short description of the main implementer.

Hakisa.com is an innovative cloud based solution for the Silver Economy reinforcing an essential component of well aging : the social link. Hakisa.com is free for the Silver Surfers and their relatives. The platform also offers for a very low monthly fee an open interface and a market place for medical and social professionals through premium and branded accounts. Hakisa.com aims at narrowing intergenerational and digital divide related to usability through web solidarity, private social network and embedded mediation functionalities and open interfaces to social and care services.

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

Cooperation partner
Name

ABRAPA

Type

Social enterprise (partly economically self-sustained through market products and services, primary mission is to solve a social problem)

How does this cooperation partner support the initiative? What competencies and resources does this partner bring to the initiative?

ABRAPA has all necessary medical and social caregiver competencies in addition to human resources on the ground to help us build a complete digital social link solution. Hakisa brings to the table its Cloud Computing, Social Networks and Digital Mediation expertise.

Cooperation partner
Name

ENTELA

Type

Private company

How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?

ENTELA adds to the ABRAPA/HAKISA partnership the competence of Home Automation and specific E-HealthSW/HW application needed for prolonging autonomy and home stay.

Cooperation partner
Name
Type

Please select

Website
How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?
Cooperation partner
Name
Type

Please select

Website
How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?
Problem and solution
Which of these fields of Active and Healthy Ageing are addressed by your initiative?

Health literacy and patient empowerment, Personalized health management, Assisted daily living, Independent living solutions, Social inclusion (intergenerational practice, work and volunteering), Age friendly buildings, environments, and communities.

If none of the above, answer here:
Please describe if and how your stakeholders (cooperation partners, funders, users, etc.) have been participating in defining the problem and developing the solution.

Hakisa has already established several cooperations. Hakisa got the JEI status (young and innovative enterprise) and is certified by FCPI and Oséo (public-sector institutions dedicated to economic development). Oséo supports the project with 120,000 €, the region Alsace with 44,000 € and Réseau Alsace Entreprendre with 40,000€.

Besides a partnership with a rural telephone company called Tubéo, Hakisa also established an important cooperation with a regional home and health care provider, called Abrapa.

Since the beginning of its social laboratory Hakisa cooperates with the city of Strasbourg, the city of Haguenau, the region Alsace, the Conseil General and Unis-Cité. Our partners such as Semia (Alsatian incubator), ADEC (association of the development of ICTs), Rhénatic (Alsatian ICT cluster), the Alsatian Chamber of Industry and Commerce. They also support Hakisa in development and the search for financial partners.

Has your solution been tested in trials, experimentations, or pilot projects? If yes, please describe the process and outcome.

The beta version of the Hakisa platform was opened to public in October 2012. A social laboratory among 2000 users living in the region around Strasbourg was opened to collect first impressions and feedback. Today, we focus on experimentation with professionals like ABRAPA in Alsace or Inter Mutuel Assistance in France.

At the beginning of 2013 Hakisa was officially launched. Up to now Hakisa already counts 15.000 users and is already available in French, English and German
Thanks to user feedback, the different services provided by Hakisa are in constant evolution and adapted to the needs of the users. Additional services allowing to better care for a loved one are in development.

Hakisa also benefits from a cooperation with the French laboratory "Lutin" which is specialized in cognitive sciences and ergonomics

How long has your solution been in operation?

for 1‐5 years

Please select the relationship between your solution and related solutions currently established in our society. Is your solution…

complementary (your solution is complementing existing solutions and compensating their weaknesses while not intending to substitute them)

What barriers might hinder the success of your initiative? How do you plan to overcome them?

The main challenge resides in the communication and market awareness. The Hakisa solution needs to be pushed through the social networks and consumer market medias.

Also, signing up business partners and brands will require business development efforts with local presence in order to replicate and expand. Even if they have an existing customer base, the social partners like professionals, associations and institutions will require business development efforts and country presence.

Organization and funding
Regularly paid employees

2 co-founders | 4 fulltime employees: 3 programmers, 1 marketing manager | 3 Trainees

Volunteers

We cooperate with medico-social partners and associations. Also all Mushers can be considered as volunteers.

Trainees

3

External advisers and experts

Hakisa is in contact with several advisers and experts.

Others (please specify)
What are the specific professional backgrounds and competencies your team brings to the initiative?

Eric Gehl and Olivier Audouze, the two co-founders of Hakisa have already launched and contributed to the international success of various mediation platforms. Eric Gehl worked for 18 years as an executive manager in the digital media, software and telecommunication industry. Olivier Audouze has 21 years of experience in the software and telecommunication industry, with an expertise in product marketing for software and the execution of strategies increasing market shares. Developing the Hakisa solution, this expert know-how is now applied to solve the problem of the usability digital divide.

Please describe your management or coordination structure in the initiative.

The Hakisa Team is working with the agile software development framework method scrum with 2 week sprints. Composed of marketing and resource and development specialists the Hakisa mediation platform is newly released every 14 days. The two co-founders bring their sales and business development competence and experience which are required in the target and silver economy market.

Please provide the total yearly budget in Euro that your initiative spends on implementing the solution.

Founded in 2011 with a capital of 50.000 €, the founders raised a budget of 200.000 € in order to implement the solution.

National public funding

0%

European Union public funding

0%

Economic return from own products/services

0%

Foundations and philanthropy capital

0%

Single donations from private individuals

16%

Donations from private companies

0%

Crowdfunding platforms

0%

Participation fees

0%

Other (please specify)

84%

Target group, scale and impact
Which target group(s) do you want to reach with your solution?

The target groups are primarily seniors, their helpers, their local associations and their families who have access to the internet. As digital service and contents impact increasingly our lifestyle, the victims of digital divide are actually excluded from numerous online opportunities and activities. Not being in the mainstream of internet users is becoming a true social divide and a challenge in today's economies. The targeted group is also a challenge for businesses, administrations and institutions as not accessible digitally.

Please estimate the number of persons within your target group (users, clients, etc.) that you currently reach directly with your solution.

Hakisa targets a market of 70 000 000 senior users in developed countries and will help millions of people to connect digitally.

In which local/regional/national area(s) is the solution currently implemented?

Today, the platform is already available in French, German and English, all other European languages will follow as we expand.

What is the impact on your target group (users, clients) you want to generate?

Almost all economies are increasingly becoming depended on digital services which might not be a challenge for Net Geners but will certainly be for non-internet users. Hakisa.com will help millions of people to stay in the digital evolution race and will give them access to all opportunities the internet offers. A greater component of the social link will be increasingly digital in the future.

What is the wider impact on society you want to generate?

Connecting seniors and their families with professionals from different service sectors (e.g. e-health and e-commerce), Hakisa.com is pioneer in offering a cost effective user friendly and fun solution to tackle the recent evolution of demographic change and its consequences.

What are the impacts on your target group you already achieved?

After just a few months, Hakisa counts already 15.000 users benefiting from the different services that are already available on the platform.

How has the impact of your initiative been assessed?

Experience-based self-assessment (you assessed the impacts based on your experiences with the target group), Feedback-based self-assessment (you assessed the impacts based on feedback from the target group without using specific methods), Self-evaluation (you used qualitative and/or quantitative methods to assess impacts), External evaluation of impacts based on qualitative methods (interviews, focus groups, etc.).

Public information and strategy
What information on your initiative is publicly available?

Mission and strategy, Organisational structure, Information on team members, Working method and 'theory of change'.

Please indicate webpage or contact for obtaining the respective information.
What are your milestones for further developing, implementing, and establishing your initiative in the next three years? Please describe 1-3 milestones.

Our goal is to improve the life of as many seniors and their families as possible. After a national and west European roll-out, the Hakisa platform will be available worldwide in 2015 with most languages of developed countries and in a position to serve potentially near 400 million users.

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