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Gävle, Sweden
Project Stage:
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Seniorchoir with teenage musicians provide intergenerational gatherings.
Singing brings health and happiness and promotes active aging.

About Project

Problem: What problem is this project trying to address?

Many seniors feel sad and lonely and sometime it depends on a lack of social context . There are many choirs that sing songs and hymns. There is a shortage of choirs for seniors who sing newer music.

Solution: What is the proposed solution? Please be specific!

With our choir we want to create a undemanding meeting place for seniors. Our choir want to give seniors an opportunity to sing the songs from their youth.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

This is the first semester we have practiced the pop&rock choir. We have received e-mail from some of the members (they are 15 so far.) "For me, being involved in the choir, in addition to singing with joy, meant that I got to know new people and made ​​new friends."

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

In our municipality there is no other choir of this kind. Our concept is unique, so far.
About You
About You
First Name


Last Name


Implementer(s) and cooperation partners

Gävle ,municipality. Elderly care/"preventive unit"


Public-private partnership

Country where main implementer is located

, GA, Gävle

How long has the main implementer been operating?

Less than a year

Please provide a short description of the main implementer.

2 employers at Gävle municipality, preventive unit/ elderly care. Culture coordinator and volunteer coordinator

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Cooperation partner

Studieförbundet Vuxenskolan(adult education org) Studieförbundet Bilda (adult education org)


Non-profit/NGO/citizen sector organisation

How does this cooperation partner support the initiative? What competencies and resources does this partner bring to the initiative?

Local for rehearsal with the choir. Partner in discussion.

Cooperation partner

Studieförbundet Bilda (adult edication org.)



How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?

Guitar accompaniment at rehearsal.

Cooperation partner

Please select

How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?
Cooperation partner

Please select

How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?
Problem and solution
Which of these fields of Active and Healthy Ageing are addressed by your initiative?

Social inclusion (intergenerational practice, work and volunteering).

If none of the above, answer here:
Please describe if and how your stakeholders (cooperation partners, funders, users, etc.) have been participating in defining the problem and developing the solution.

They have been a part of our discussion on the problem of loneliness since september 2012. How to solve the problem and how to get started, They have supported us throughout the process/project

Has your solution been tested in trials, experimentations, or pilot projects? If yes, please describe the process and outcome.


How long has your solution been in operation?

for less than a year

Please select the relationship between your solution and related solutions currently established in our society. Is your solution…

complementary (your solution is complementing existing solutions and compensating their weaknesses while not intending to substitute them)

What barriers might hinder the success of your initiative? How do you plan to overcome them?

It's not so easy to find the musicians we need. As the musicians come to us on a voluntary basis, there is a difficulty in getting the continuity of their participation.
Hard work, stubbornness, determination and a smile.

Organization and funding
Regularly paid employees


External advisers and experts
Others (please specify)
What are the specific professional backgrounds and competencies your team brings to the initiative?

1 volunteercoordinator, 2 culturecoordinators, 1 marketing manager in a adult education org. (who also are amateur musicians )

Please describe your management or coordination structure in the initiative.
Please provide the total yearly budget in Euro that your initiative spends on implementing the solution.
National public funding


European Union public funding


Economic return from own products/services


Foundations and philanthropy capital


Single donations from private individuals


Donations from private companies


Crowdfunding platforms


Participation fees


Other (please specify)

50% municipal public funding

Target group, scale and impact
Which target group(s) do you want to reach with your solution?

any senior 65+ that likes to sing pop and rock music

Please estimate the number of persons within your target group (users, clients, etc.) that you currently reach directly with your solution.

15 in the choir

In which local/regional/national area(s) is the solution currently implemented?

Municipality of Gävle, Sweden

What is the impact on your target group (users, clients) you want to generate?

at least 5-10 more seniors in the choir /semester

What is the wider impact on society you want to generate?

The choir spreads happiness and joy wich also effects the audience that for the most part also consists of seniors.

What are the impacts on your target group you already achieved?

We have a close-knit group, they are happy together and enjoy singing. They also meet outside the choir and have become good friends.

How has the impact of your initiative been assessed?

Experience-based self-assessment (you assessed the impacts based on your experiences with the target group), Feedback-based self-assessment (you assessed the impacts based on feedback from the target group without using specific methods).

Public information and strategy
What information on your initiative is publicly available?

Please indicate webpage or contact for obtaining the respective information.
What are your milestones for further developing, implementing, and establishing your initiative in the next three years? Please describe 1-3 milestones.

1. 5 new members in the choir during autumn
2. a band that can participate regularily
3. our pop&rock choir become well known in the municipality