Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

An online community for girls to deal with SRH issues in developing countries (starting from Pakistan), its goals being girls' development and empowerment.

About Project

Problem: What problem is this project trying to address?

In many developing countries, poverty is linked with Sexual and Reproductive Health (SRH). Research indicates about 16 million women, 15-19 years old give birth each year amounting to approximately 11% of all births worldwide. According to UNICEF, these girls are five times more likely to die in child birth than women in their twenties. Inspite of the above-mentioned alarming rates, delivering SRH information to girls under 18 is considered taboo in most socieities. Even parents avoid that. Consequently, girls are vulnerable to STIs/HIV, unwanted pregnancies, unsafe abortions or childbirth related complications, and sexual abuse or violence. It's mostly through wrong means which offer neither confidentiality nor privacy, girls get to learn about themselves and their body.

Solution: What is the proposed solution? Please be specific!

Through the platform of tVoY, we intend to establish 'girlsALIVE' (gA), an online community for girls. gA will attempt to deal with SRH issues in developing countries (starting from Pakistan), its goals being girls' development and empowerment. 3 major sections of gA: - Map - Medical professionals - Forum The core team of gA will have representation from all across the world. We'll put up a map on gA through the integration of Google Maps and mobile technology. The map will basically highlight the issues girls are in face of along with their area of residence. In the second part of our website, we'll invite medical processionals to set up their profiles, put up photos and launch webinars. Girls will be able to privately and publicly contact these professionals through private messages and profile comments respectively. The third part of our website will be a forum where girls from different regions may contact each other and blog about their experiences.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

We believe internet will be the most efficient and cost-effective medium to raise awareness. According to Jared Cohen, Director Google Ideas, "In the year 2000, 300,000 people in Pakistan were using cell phones; today it's 100 million. You can't say technology doesn't matter." Considering these statistics, social media, if utilized constructively, can change the world. gA's core team will comprise of girls from all across the world. Team members from developed countries will facilitate in getting medical professionals on board, while we'll basically be serving the girls from developing and under-developed countries. We'll launch our beta site for Pakistan. Depending upon the success of our beta site, we'll slowly expand to other countries. Given below are the primary activities of gA. It majorly aims to provide girls with: - A database of medical professionals. Girls will be able to directly contact these professionals at any point in time and seek guidance from them. - A database of webinars from medical professionals to learn more about themselves and their body. - A platform where they can raise their voice, and express their ideas, opinions and aspirations for themselves and their community. - A service through which they may connect to girls all around the world.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

A number of non-profit organizations are working in this regard in Pakistan. We're different in a sense that initially we'd solely operate on the internet. Unlike many NGOs that have been highlighted recently in newspapers for corruption, we won't make any false promises or claims as all our activity will be available online for our stakeholders to judge. Strengths: - A strong youth network across 6 countries, particularly Pakistan - Youth-led. We can understand Pakistani youth way better than our competitors as we're absolutely youth-led

Founding Story

I'm a 22 year old Pakistani girl. I belong to Gaadi, a village of South Punjab, Pakistan. Belonging to a society where females are considered inferior to males, I somewhat feel ashamed to say that I took the easy way out; instead of directly going against the societal norms, I used the internet to give life to my ideas of a positive change. When I established tVoY, I possessed a great desire to bring about a change. That's all that I had. In other words, I started out with a cause. What needs to be done before launching an online platform, from buying its domain name to search engine optimizing it, I learned and implemented that in one year. Now that tVoY is a network of over 500 young people from 6 countries, we intend to expand. I basically presented this idea along with my teammates Anna Narinen (Finland) and Hannah Schöffmann (Austria) at InnoEvent'11 Graz, Austria where it won the 'Most Creative Concept Award'. We'd now like to actually transform it into reality.
About You
the Voice of Youth
About You
First Name


Last Name


About Your Organization
Organization Name

the Voice of Youth

Organization Country
Country where this project is creating social impact
How long has your organization been operating?

1‐5 years

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How long have you been in operation?

Still in idea phase, but looking to launch soon

Which of the following best describes the barrier(s) your innovation addresses? Choose up to two


Social Impact
Please describe the goal of your initiative; outline what you are trying to achieve

gA aims to:
1- Develop adolescent girls’ Life Skills to deal with SRH issues in among their peers, families and in their communities.
2- Empower adolescent girls and develop their confidence and leadership skills.

What has been the impact of your solution to date?


What is your projected impact over the next five years?

Over the next five years, gA will contribute towards MDG 3 and 5.

MDG 3: To promote gender equality and empower women by equipping girls to make healthy and informed choices and creating ‘safe places’ for them.
MDG 5: Improve Maternal Health by encouraging delayed marriages and reducing early pregnancies.

gA will ensure:
• Increased knowledge and awareness among girls about Reproductive Health
• Increase in confidence level of adolescent girls about their SRHR
• Positive perception of adolescent girls about their selves, body and role in society

What barriers might hinder the success of your project? How do you plan to overcome them?

Internet and mobile penetration rates in Pakistan are approximately 20% and 60% respectively. Initially, we'll only be serving girls who've access to both or at least one of these technologies. With time, we hope to get more girls on board, especially those from remote areas, and not only develop their skills and empower them but also to teach them the constructive use of technology. It's a very simple but long-term project which possess the potential to actually change the world.

Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact

girlsALIVE will be a community of 10 medical professionals and 1000 girls in 6 months.

Identify three major tasks you will have to complete to reach your six-month milestone
Task 1

Form a core team with equal representation from developed, developing and underdeveloped world.

Task 2

Set up our website.

Task 3

Get medical professionals on board.

Now think bigger! Identify your 12-month impact milestone

girlsALIVE will be a community of 25 medical professionals and 2500 girls in 12 months.

Identify three major tasks you will have to complete to reach your 12-month milestone
Task 1

Ensure gA's active presence on different social networking sites.

Task 2

On-campus promotions, particularly in developing and underdeveloped countries.

Task 3

Establish linkages with hospitals and medical professionals.

Tell us about your partnerships

- Partnerships with youth-led events, organizations and societies. tVoY has had the experience of partnering with 10 national and international youth-led events, organizations and societies in year 2011.
- We also hope to partner with medical professionals and hospitals particularly for gA

Are you currently targeting other specific populations, locations, or markets for your innovation? If so, where and why?

We'll start from Pakistan, but plan to serve girls from other developing and underdeveloped countries in future.

What type of operating environment and internal organizational factors make your innovation successful?

A dedicated and committed team with a strong passion for volunteerism.

Photos (Unfortunately, I'm unable to attach them through the Media section):

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list

This idea won "Most Creative Concept Award" at InnoEvent'11 Graz, Austria. We plan to implement it to ensure a safer and healthier world. Any support from the creators of this competition shall be highly appreciated.