Please describe the goal of your initiative; outline what you are trying to achieve
1. Provide young people in West and North Africa with non-judgemental, accurate sexual and reproductive health information and skills to lead a healthy, empowered and gender balanced life.
2. Develop toolkits to assist other ngo's, governments, service providers to adapt the contents and approach of Learning about Living to their country or specific context.
What has been the impact of your solution to date?
In Nigeria the the elearning program is ongoing in 360 schools and youth center across this large country, and has already reaching 93,000 students. After 25 lessons students are equipped with a body of important information and life skills.
The mobile helpline gets on average 8000 questions a month for the lats 3 and half years. Questions are answered by trained knowledge workers within 24 hours. Questions are for 80% from young people between 15 and 25 years. Their questions are about basic HIV/aids information, STI's, puberty and body changes, reproductive functions, pregnancy and contraceptive use. These are question that young people needed help with, quickly, accurately and anonymously.
In Senegal the project, started in 2010 is running in 10 schools and 3 youth centers, and answers 7000 questions a month on average.
In Morocco, the project reaches 50,000 young people via the radio show has answered 20.000 questions since the start last year.
What is your projected impact over the next five years?
In short, sustain and upscale in Nigeria, Senegal and Morroco and adapt the program to Mali, Egypt and Pakistan.
We aim to reach another 150,000 young people in Nigeria with the eLearning program, and help a further 500.000 by answering their questions via mobile.
In Senegal our target is to reach 50.000 young people with the eLearning program and help a further 350.000 young people by answering their questions.
In Morroco, the radio program is very successful but we are still working on the Telco co-operation and wish to cement this relationship in the coming year and increase the number of questions we can answer.
In Mali the program will start in 2012 with adapting the Senegalese eLearning for the Malinese context and installing the helpline nationwide.
What barriers might hinder the success of your project? How do you plan to overcome them?
Our main barriers are, getting Telco's on board, covering the initial costs of development (per new country) sustaining the provision of free sms's (to afford no barrier for young people), and generally working with older fashioned administrations.
Our main strategy to address the costs of (start up) development we are making Toolkits to assist local partners to develop their own youth friendly SRH digital sites and to set up their own helplines. This can bring down costs and enable more new countries to start a Learning about Living style program.
As the level of technological know how in our target countries rises this becomes easier.
We are working on establishing sustainable relationships with Telco's, albeit a dynamic market, with many new players and technologies.
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