Preventing child accidents by modeling their world for adults
- Disability
- Child care
- Health care
- Health education
- Child protection
- Early childhood development
- Wellness
Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?
Founding Story
Hanna
Vardamatskaya
International Charitable Public Association "Health into the XXI century"
, Minsk
More than 5 years
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Still in idea phase, but looking to launch soon
The project tackles two interrelated issues: 1. Increasing number of child deaths of external causes (accidents, injuries and poisoning); 2. Low level of parents’ awareness of their role in children’s safety. Such issues are traditionally tackled by mere disseminating information among target groups. We offer to apply a practical approach: instead of overloading adults with exceeding number of facts we are planning to help adults experience, see, feel the world the way their children do. The goal is to rouse emotions in the first place as emotional info is much better memorized and responded to.
The project hasn’t started yet so it’s only possible to provide the indicators measuring the success of the project once it starts. There will be three major variables: 1. number of places where the exhibition will take place; 2. number of adults who will visit it; 3. number of child deaths and injuries in these places in a year after the exhibition is held. The organizers of the exhibition will keep track of the first two numbers. The last indicator will be provided by the Ministry of Health. After all three variables are presented, simple analysis will be carried out. Decreased number of child deaths and injuries and correlation between deaths/injuries and number of places and adults will demonstrate the success of the action.
New content will be added. Co-operation will be launched with governmental organizations and NGOs focusing on promoting both child health and overall child wellbeing. A set of classes on child wellbeing will be created. Target groups will be extended to high school and college students and older people who have grandchildren. Additional exhibitions, similar to the “kitchen” one, will be added, adults will be provided with an opportunity to have the same experience as children do. Thus, e.g. there will be a specially designed costume imitating child physical possibilities. The costume will limit adults’ movements and lower their motor skills.
The exhibition is taken to 6 cities; at least 1800 visitors attracted to the exhibition
To design and build a “kitchen” for adults in the size as it is seen by a one-year-old child.
To prepare pictures, posters and a lecture to be read to parents after they visit the exhibition.
To finalize a list of places where the exhibition will be taken to, to receive permission to use state hospitals’ premises.
The exhibition is taken to 18 cities; at least 5400 visitors attracted to the exhibition.
To take the exhibition to 18 cities.
To organize public awareness raising campaign aimed at increasing adults’ awareness of the external causes of child death.
To establish contacts with child-related governmental organizations/NGOs and involve them into the project.
The partnership is composed of two partners – NGO “Health into the XXI century” and the Ministry of Health. The Ministry is an extremely strong partner, whose interest ensures a greater part of the project’s success. The need in an awareness raising project was voiced by it. “Health into the XXI century” designed an idea and now is looking for its funding. The ministry is ready to provide informational and technical support by facilitating technical procedures.
No, we are not targeting other specific populations, locations, or markets for our innovation at the moment. As this initiative has never been implemented in Belarus before, we are planning to start with Minsk and further involve other cities. Thus, we are targeting the people who visit state hospitals (usually those with medium and low income), primarily, married couples at the age of around 18-35 years old, who have little children.
Our initiative aims at solution of such a serious problem, as child injuries and deaths in accidents, in a very creative and still effective way. For this reason it is likely to draw a lot of public attention and help parents to realize how children’s world really looks like. Our team consists of well-educated and experienced employees, which can ensure qualitative performance of the project. Besides, the government will facilitate various technical procedures: e.g., ensuring co-operation with hospitals all over Belarus, providing premises and lecturers for the exhibition, registering grant, receiving letters of support from relevant institutions etc.