What is the benefit or value you're creating for your business?
Approximately 70 words left (570 characters).If the models succeeds, it will help a lot of people suffering from depression and hence create a good will for us
The efforts will also help create good will for the treaters
Some of these patients may be prescribed antidepressant and we should see and overall additional growth contribution to the category
There will a similar growth in our brands too
How are you leveraging internal resources (funds, time, knowledge, etc.) to support this initiative?
All key stakeholder and decision makers who make the idea better and compliant to both internal and external requirement are involved. External vendors to setup up the tools and apps needed are parallelly engaged. To ensure buy in and execution is time bound, the pilot project is incorporated into brand plan & internal stake holders are contributing to give shape to the project. The project is a self funding one.
Expand on your answer, explaining the long-term funding and support plan.
The project is a self funding one! To test our hypothesis we are executing this project in couple of pilot markets. Based on the success in the pilot markets we will scale up or tone down Project MOSES!
Tell us about your partnerships across your company and externally that are key to your project's success.
The project is depended on support from the cross-functional team, teams across geographies involved in the rolling out the project and external teams that will create the entire structure. A well coordinated effort within all the teammates is critical for the successful rollout and results for this project
What internal support have you gotten for your project? What kind of push-back have you received?
We have been seeking internal clearance across various levels and we have received very encouraging messages and also words of caution. The words of caution are to ensure we are careful & act responsibly when we interact externally. We expect local execution related issues and are currently checking feasibility in identified pilot markets. Since ours is a cross functional team, each team member secures IT, Medical and commercial teams endoresements