What is the benefit or value you're creating for your business?
We opened a new communication channel with physicians –which is not expensive, it is trackable and customer oriented.
How are you leveraging internal resources (funds, time, knowledge, etc.) to support this initiative?
We are leveraging internal resources by using a budget already allocated from the digital department - alternative channels projects, development of the capabilities - dedicated resources from this department, focused on alternative channels.
Expand on your answer, explaining the long-term funding and support plan.
In the future we want to continue this program; we realized that doctors are open to such a communication channel and we will use it in the future to notify physicians, to send them various medical information (newsletters, medical news, drugs on the compensation list, new vaccines in national program or reimbursed). Also, Medical Representatives can do personalized tele-detailing.
Tell us about your partnerships across your company and externally that are key to your project's success.
Partnerships inside the company with Medical team, Marketing and Sales team, Legal, Market Research, Commercial Excellence teams;
Externally, we partnered with Teleperformance (expertise on call centre) and TMI (for the training – communication techniques with doctors).
What internal support have you gotten for your project? What kind of push-back have you received?
Inside our company we partnered with Medical, Marketing, Sales, Legal, Market Research, Commercial Excellence teams– and we had also the support of the management team.