What is the benefit or value you're creating for your business?
This can provide a lifetime business which is sustainable as any education system is in our society
Being disruptive in nature, this has potential of very high topline with fairly high margins. This is disruptive revenue opportunity for our business.
There are 7000 schools in india alone which can adapt this system quite gracefully and with interest once the product is ready. We charge Rs 60 per month per student per school with capacity of average 1000 students means Rs 500+ Crore of revenues on year-on-year basis.
How are you leveraging internal resources (funds, time, knowledge, etc.) to support this initiative?
We have started small using existing skillsets to launch the GRADUATE & PROFESSIONAL COURSES on one site and also taking them online in next 4 months. While doing that we are investing from revenues slowly into this product development for KALADHAAR KIDS space. We dont need money for development on GRADUATE & PROFESSIONAL COURSES platform as it is nearly done.
We have the best of creative directors, designers, animation directors, animators supporting us in our endeavours. People just love what we do and often wait on the flanks to join ius.
Expand on your answer, explaining the long-term funding and support plan.
We need around USD 5 million to finish development, expand and exploit the plan and there will be not any funding required after that as the margins of business are high with well defined market size and identified customers.
Tell us about your partnerships across your company and externally that are key to your project's success.
Key partnerships being targetted will be Google, Intel, Fisher Price, Hobby Ideas in India, Large retailers like Big Bazaar, Target/Walmart in US.
For school distribution, we will have local distribution partners who also run KALADHAAR CENTER and license our products for local communities. This distribution network is critical for expansion and sustainable success of plan.
What internal support have you gotten for your project? What kind of push-back have you received?
Being a CEO, I have pushed it but due to the enormity of the product, my partners do tend to believe this to be very long-term while still working on product development.
This is internally funded.