Tell us about yourself/your team.
It is estimated that the retail market for college logo products is approximately a $4 billion dollar industry. This industry includes some of the largest sports marketing companies in the world including, Nike and Adidas. Knights Apparel, Inc. started in 2000 and today is the largest supplier of college apparel in the United States.
What makes you an intrapreneur? What are the skills, capabilities, and personality traits that make you an intrapreneur?
Joe Bozich was a pre-med student at Vanderbilt University with a degree in mathematics. While at Vanderbilt, Joe became involved in competitive weightlifting and bodybuilding and in 1985 he became the US National Collegiate Bodybuilding Champion. This led to jobs with Gold’s Gym and Mattel Corporation. After finishing competing Joe combined his educational studies and physical abilities to create opportunities that led him into the business world. In 1987 Joe went to work for one of his sponsors Gold’s Gym, and launched their consumer products division selling apparel into all major retail changes throughout the United States. Eventually, Joe built upon that base, and started his own successful enterprise, Knights Apparel. Knights Apparel, has achieved #1 market share in its industry and today is the largest supplier of college apparel in the United States. Personal physical and emotional challenges activated a social consciousness that motivated Joe to take a business risk on an innovative model to devise competitive apparel production without sweatshop conditions. Included in those physical challenges was Joe’s diagnosis of an incurable disease, Multiple Sclerosis. This changed his life and what he wanted to do with his life and business. Personal commitment and an ability to infuse others throughout the organization with the same sense of purpose have helped achieve Alta Gracia’s success.
In 2005, Joe was named an Ernst and Young Entrepreneur of The Year and in 2010 the Huffington Post chose Joe as one of the Top 100 game changers of the year along with the likes of Warren Buffet and Bill and Melinda Gates. After 3 million votes Joe was named the Ultimate Game Changer in the style category.