What is the benefit or value you're creating for your business?
Pfizer focuses on building partnerships to address health related issues. With Pfizer Foundation’s involvement in this project, which is carried out by an NGO working for women’s welfare, Pfizer is seen as a responsible corporate entity committed to addressing key public health issues in the country. It also builds the company’s image in a positive light.
How are you leveraging internal resources (funds, time, knowledge, etc.) to support this initiative?
We are committed to the cause and have invested a great deal of time in the project and have encouraged our partners to utilize internal resources. With Pfizer’s core team, having the experience of handling such a project in the past, the knowledge and learning was transferred to APWA. The smoking cessation training certification developed with the help of NATC was used for the training of LHWs in APWA. APWA also utilized internal auditorium, and office spaces for meetings etc.
Expand on your answer, explaining the long-term funding and support plan.
APWA will continue to monitor and reach out to women with the objective of training and counseling the communities. The play has been developed and can be replicated with minimum funding to more communities. Similarly, the training provided to APWA LHWs can be refreshed. All these factors provide sustainability to the program. There is no long-term funding plan, however, we may be able to allocate some funds for activities in future.
Tell us about your partnerships across your company and externally that are key to your project's success.
This idea mainly involves three organizations – Pfizer Foundation, APWA, and the National Alliance for Tobacco Control (NATC). APWA is responsible for the execution of the plays, whereas NATC is responsible for providing training and expertise to the workers of APWA.
What internal support have you gotten for your project? What kind of push-back have you received?
The current leg of the project has been funded by the global Pfizer Foundation, and Pfizer Inc, and so far the project has continued to meet its objectives.