How does your model address financial, social, and environmental sustainability?
Our product is already partly made from either recycled or natural, biologically degradable materials. We are continuously trying to improve the product. Of course it has to come a long way from Kenya, but it is very possible to do this by shipping, one the environmentally friendliest ways of transporting goods.
It is very likely people we continue to use their bicycles in the future, especially in the Netherlands. In fact, in a sustainable future, we expect the bike to play an increasingly important role in transporting ourselves. Of course we all love to have bikes that look cool, and that’s exactly what we are facilitating! So we believe there will be a contant or even growing demand for the cushions.
Social sustainability is achieved by investing in our producers. Already a know them very well, but training them and assuring that they are benefitting from the business is important to us.