ClubKard: Donate To Charity And Make Money While Shopping!
Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?
Alexander
Valeur
Yes.
Denmark
As my background primarily covers online marketing, entrepreneurship and personal development trainings amongst youth, I though I'd mix it up a bit. My goal in life is to set up a successful continuation school on a year long programme for students between sophomore, junior and senior year in high school. At the moment I work with online marketing within my own company, of which I am looking to expand. Since 2009 I've trained more than 3.000 teenagers in public speaking, integrity, reaching goals, motivation and lots more.
Today and the coming years I am working to build up the ClubKard organisation.
ClubKard
, CC, Kbh S
, XX, Everywhere in Scandinavia
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We have teamed up with a lot of partners who who are willing to give a cashback on their products. We give the consumers a chance to then save money and donate to charity as everytime they buy something, 80% of the money the client gives to us, goes the consumers wallet. 20% of the money will go to a charity. This will be presented as when someone makes 80 pounds. We add an extra 25% of that amount = 20 pounds to a charity. The company runs of a tiny monthly fee paid by the consumers, when accessing the advatanges.
Operating for more than 5 years
As ClubKard is in the pre-development phase, we have not had a social impact just yet. In the future we hope to help charities make an impact. We are like a tool, that helps others, help everybody else.
We will spread the word through social media, affiliate and permission marketing based campaigns.
The model is like this.
We create a campaign, such as the consumer receiving a free gift. In order for them to receive the free gift and a free trial, they need to become a member of the service. They start on a free 14 days trial, and after this period, a membership fee of 5 pounds will be deducted every six months. Unless they choose to end their membership. If they continue 30 pounds will be deducted for membership fee the next 6 months. Out of this amount 10 pounds are used to pay for the gift, 15 pounds for the affiliate, SM or Email campaign and 5 pounds to send the card. If they do not cancel their membership after these three months, the next three months will be profit for ClubKard.
There are two sides to the benefits the consumer receives, one is discounts in real life stores and the other is online. The one online will provide the consumer with cashback options on mostly everything they buy. With our technology, we can track purchases made to partner websites. If the consumer saves 20% on a product, we will add another 5% for charity. Everytime they save money, we add 25% of the amount saved, for their chosen charity.
I see it as a chance for charity organisations to create a bigger impact. ClubKard is the middle man. All money donated will go 100% straight to the given charity.
Understanding a new culture. I am used to Asian and European ways of working, so experiencing the difference in cultures will clearly be good for me. I am very moved by what I experience and it allows me to grow as a person.