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Seyðisfjörður, IcelandSeyðisfjörður, Iceland
Organization type: 
nonprofit/ngo/citizen sector
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Litabók, a coloring book for grown ups. A social platform for supporting sexually abused victims and social workers in a personal way.

About Project

Problem: What problem is this project trying to address?

A few years back, I asked myself “what makes you angry?” I realized that what touches the angriest nerves in my body is abuse, sexual abuse. It can make me so furious that I just want to jump and scream and go crazy. I told myself that acting out wouldn’t help anybody and I should try to channel my energy in to something good. My thought was, other people must have similar feelings, so how can I create a platform where people are able to show support in their own personal way towards sexual abuse victims around the world as well as towards all the selfless people that work so hard to make the lives of those victims just a little bit more bearable. An international expression platform, a small contribution towards the war on sexual abuse but a personal contribution never the less.

Solution: What is the proposed solution? Please be specific!

The name of the project is Litabók, which is the Icelandic word for coloring book. Nice and simple! But what is different with this coloring book from most others is that this one is targeted for grown up people. The managers of Litabók collect drawings from different people from different countries, different cultural backgrounds, bind it together, print it and then sell in a limited amount of copies to whom ever is interested. All you have to do is make a drawing that can be colored in on an A4 paper, use a black pen, scan it in and send together with your name and contact information. You don't have to be a recognized artist to participate and all received contributions will be published (Dieter Roth inspired - Zeitschrift für Alles or Magazine for everything, google it) in the order received - planned coincidence. All the profit will then go undivided to a help center for sexually abused victims in Iceland and perhaps other places in the world as the project progresses.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

We have some indirect competitors working with awareness around sexual abuse, but calling them competitors feels kind of weird as it only makes us happy that more people are working towards the same goal. So I guess our main competitors are other coloring book producers all over the world, to many to list up here. Competitors or possible collaborative partners?
About You
Background Information
First Name


Last Name


The competition is only open to people between 18-34 years-old and resident in UK, Ireland, Sweden, Denmark or the Netherlands. Does this apply to you

Country of residence of entrepreneur

Tell us about your personal background. Why are you passionate about this issue? Making an idea a reality takes innovation, dedication and strong leadership. Do you have the necessary entrepreneurial skills to realize your vision?

Björt Sigfinnsdóttir is a 27 years old Icelandic musician with a creative focus on life.
A naive optimist and a passionated Kaospilot.

"My main professional experience is within creative and interactive social platforms, where human intelligence, inspiration and interaction is mixed together, enabling people to unfold them selves both independently and collaboratively, often with unexpected and extremely interesting results.

LungA, art festival ( founder and manager since year 2000
Litabók, coloring book for grown ups (
Pálína, creative recidency in Iceland
and many more...

About Your Organization
Organization Name


Organization Country

, AL, Seyðisfjörður

Country where this project is creating social impact

, AL, Seyðisfjörður

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The Model: Walk us through a specific example of how your solution makes a difference; include your primary activities

Most importantly the product creates an social and individual awareness around the subject, both through the promotion of the book as well as for the individual artist while drawing their contribution to the book. The end consumer, buyer and then the person who actually colors in the different drawings will most likely generate some thoughts around the topic as well. I also hope that the project creates discussions between people and perhaps inspiration for further actions, as well as in the end generating money for the help center supported each time.

Select the stage that best applies to your business

Operating for 1-5 years

Social Impact
What is the social impact you have had to date and how you measure it?

The project has already raised awareness and I measure this through the feedback i have gotten from people participating or purchasing books number 1 and 2. The project has also received some media coverage in the short time it has been alive.

What barriers might hinder the success of your business? How do you plan to overcome them?

This is an non profit organization, a sponsored project that is run on voluntary work so far. The biggest threat at this moment is that the managers wont be able to put in the work needed when not getting paid. So we intend to fund some money to be able to pay the management team for at least some of their work. We love to contribute without getting paid and that is not the main goal but having some money would enable us to put more time in to the project without it affecting our personal life and actually give it the effort and attention it deserves.

How does your model address financial, social, and environmental sustainability?

It addresses social sustainability by raising awareness.
It is financial sustainable as the income is higher then cost.
It could address the environmental sustainability part better, perhaps by printing on a recyclable paper?

Awareness & learning
How do you see social entrepreneurship contributing to the improvement of developing countries?

Generally speaking: the main goal of a social entrepreneur must be to enhance the value of life in a larger context. They often do so by creating an awareness around the needs in the world through various businesses and projects, which in most cases aim towards creating sustainable solutions to many of these problems.

This contributes to the improvement of the whole world, including the developing countries.

What aspects of your stay in Uganda as part of the competition do you think you will find most challenging and rewarding?

Interacting with the locals. Getting inspired by the people and challenged by their norms.