At the age of 14, Fraser Doherty was taught to make jam by his Grandmother and started selling homemade jam at farmers' markets in Scotland. He since came up with a way of making jam 100% from fruit and now, at 23, supplies over 2,000 supermarkets in 7 countries, has sold many millions of jars and been entered into the National Museum of Scotland as an ‘Iconic Scottish Brand’.
The company invests profits in running hundreds of free SuperJam Tea Parties around the world for elderly people who live alone or in care homes; the biggest events attract 500+ people for dancing, tea and, of course, scones & jam.
SuperHoney is a new product - the company will put beehives into schools, to teach kids about bees, the environment and food; providing much-needed homes for millions of British bees. SuperHoney will then be filtered, packed and sold through our existing relationships with major supermarkets, raising money for schools and community groups along the way.
The community beekeeping groups will be run by local beekeepers – many of whom are retired – giving kids a chance to interact with older people and learn from positive role models; hopefully inspiring a life-long interest in the environment.
We have taken advice that putting bees in school is safe and legal as is the processing and sale of amateur-produced honey. Bees are dying at an alarming rate and by establishing more urban community beehives; we can tackle the problem. Sales of honey are booming and the market price is the highest it has ever been.
We have the support of major UK supermarkets (to retail SuperHoney) and will potentially be making a TV series about “Jam Boy’s Adventures in Honey”.
The prize money would be invested in setting up 50 community beekeeping projects across the UK. Ben & Jerry are Fraser’s heroes and he’s incredibly excited and grateful to be a part of this competition.