CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
One of our major difficulties is to get medications to offer to the served population at the events. Usually these medications are for imediate use for the treatment (our core service is odontologic). We know that depending on the validity of a medication it cannot be commercialized, even when not expired. Usually the manufacturer has to destroy these medications, what generates costs. The win-win partnership may be on these medications, wich instead of destroying, we can give to the population immediate use, reducing costs and making the Boehringer brand known amongst them. Also, using the services of the Fieldwork Department, we can take informations about the population, increasing the knowledge about their habits or the desired field.
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Specific Disease Expertise, Relationships/New Contacts, Manufacturing, Marketing/Communications Support, Human Resources, Public Policy Knowledge, Access to Capital.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
Boehringer can help our project scale by encouraging their employees to work with us at the events (we need around 100 volunteers per day), and to achieve an ideal work condition for the odontological surgery department we have. Also can help us develop new actvities by sharing knowledge about specific endemic diseases, simptoms and treatments. Boehringer can also help us to find and take the event to places that most needs it in our region, deliver medicine they need and cant afford or get from government. Also can help us publicize the event for the targeted population and surroundings.
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into pricing and financing of health products/services, Insights into marketing, Insights into behavior change.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Models that engage other industry players (e.g., nutrition, athletic, mobility organizations)..