CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
We see our product, Apart of Me, as the proof of concept for an entirely new category of treatment, an "emotional wellbeing digital intervention". Creating Apart of Me is allowing us to help young people at one of the hardest and most destabilising periods of their lives. We plan on taking the knowledge we are gaining from developing our product and applying it to a range of situations, both clinical and non-clinical, where a child's emotional resilience is under threat. Working with Boehringer Ingelheim will multiply the impact of our efforts many times over by matching our specific domain expertise and passion with their vast market knowledge and access and the respect that the Boehringer Ingelheim name carries with it.
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Distribution Channels, Research and Development, Relationships/New Contacts, Manufacturing, Marketing/Communications Support, Human Resources, Legal Support, Public Policy Knowledge, Access to Capital.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
Although we are currently developing a specific solution to a specific problem, we believe that the techniques we are discovering will be applicable to a range of similar situations. In order to apply our techniques in other areas we will need the help of a large organisation with access to "the bigger picture". We anticipate that Boehringer Ingelheim will be able to open the door to key decision makers within large healthcare providers who will be able to guide the future direction of our product development and point out areas of chronic unmet need in the area of emotional health.
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into behavior change.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Remote care solutions for health management, treatment, and diagnosis, Packaging of health products and services to address needs currently unmet.