CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
A long-term partnership with Boehringer Ingelheim is envisioned to bring immense benefits to both parties. Boehringer will contribute by means of providing funds for this project. Boehringer Ingelheim can also act a part in this project by adding to the board of directors for the project. In addition to this , being a pharmaceutical company, it will be patronized for drugs. In essence, this project will connect clients seeking drugs with boehringer Ingelheim. More so, Boehringer Ingelheim can produce drugs to target the specific need of these clients in terms of affordability. Thus, this partnership will be a win win for all.
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Research and Development, Relationships/New Contacts, Manufacturing, Human Resources, Legal Support, Technology Expertise, Public Policy Knowledge, Access to Capital.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
Relationships and New contacts are required to seek assistance in scaling this innovation. Human resources will be harnessed but in a little number for a start to set the project running. Public policy knowledge is important to understand the policies guiding and serving as obstacle to the birth of this project. Legal support is required to protect the intellectual rights of the project. Access to capital is an essential part of this project to garner support where and when needed. Research and development and manufacturing are also required for the drugs produced for the clients.
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into pricing and financing of health products/services, Insights into marketing, Insights into distribution.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Models that engage other industry players (e.g., nutrition, athletic, mobility organizations)., Remote care solutions for health management, treatment, and diagnosis, Packaging of health products and services to address needs currently unmet.