For us, to imagine a win-win partnership with BI to better serve unmet needs in health is challenging, and we don’t want to lose this opportunity because we don’t have time to lose.
Our “grand-challenge” Co-creation idea is: 1 Million x 1 Year. It is rather ambitious, but through active leadership from within all BI sites and BI employees we would like to impact 1 Million people in 1 year. We know that it could work, because we asked it. 97% of BI employees (Survey Monkey) would like to participate and 86% are eager to do it outside their comfort zone.
The objective is to empower BI community as motivated and supported health workforce. It is just MMH philosophy. 1 Million x 1 year’s objective seeks to spread awareness though our beloved people. School or University where our kids are studying. Our village where all our friends are living. Neighborhood business with great impact. Civil society, academia and community base organizations are key stakeholders in this process.
Distribution Channels, Relationships/New Contacts, Human Resources.
It is a global project that involves all BI sites. We will need that BI opens its doors and facilitate transport to support local initiative when it will be required. We should start with MMH working group, leaded by Manuela Pastore and Philipp Baum. We need as well that BI helps us in define scientific outputs. We can collect a huge amount of data. Gender, Age, location, height, weight, smoker, pressure blood, IMC and 3-4 biochemistry parameters… Product management and scientific staff should define the scope of the project and how to sell our findings to scientific societies.
Deep understanding of an unmet need in a specific market/context, Insights into pricing and financing of health products/services.
Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Remote care solutions for health management, treatment, and diagnosis, Packaging of health products and services to address needs currently unmet.