FullSoul and Boehringer Ingelheim together tackle the issue of maternal and neonatal health in developing countries, starting with Uganda. FullSoul has developed the relationships necessary to initiate the process of delivering medical kits to Uganda and has a team of dedicated volunteers to deliver the kits to hospitals and health centers. What Boehringer Ingelheim could provide is assistance with finding more upstream medical equipment suppliers to reduce the costs of the kits. This project would also greatly benefit from public policy knowledge, marketing support and financing from Boehringer Ingelheim. Boehringer Ingelheim would be able to leverage FullSoul's network of hospital administrators to whom it could sell its products.
Distribution Channels, Relationships/New Contacts, Manufacturing, Marketing/Communications Support, Access to Capital.
FullSoul needs help with researching and connecting with manufacturing and distribution channels of medical supplies in other developing countries to keep costs of the kits as low as possible during expansion across Africa. FullSoul struggles with marketing its brand to raise the funds it needs to purchase and deliver the medical kits. FullSoul needs to learn how to use our brand to better facilitate innovations in funding models. Finally, FullSoul would leverage the contacts that Boehringer Ingelheim has in the developing world to begin educating hospital administrators about FullSoul kits.
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into pricing and financing of health products/services, Insights into behavior change.
Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Remote care solutions for health management, treatment, and diagnosis.