CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
Business model will emerge from both entities working from space of their strengths to complement each others work. Goonj has one of the strongest on ground work in cities & villages which has given us insights,experience & in depth understanding about needs & challenges of women we work with. Boehringer Ingelheim has global exposure, in depth knowledge, expertise of health sector & reach on the international policy level.Combination of these two complimentary aspects can be sure fire formula for successful initiative.In India and across Asia,we can help spread & replicate with our learnings while Boehringer Ingelheim can use our goodwill,trust & solid work built over the last 16 years to nurture policy level intervention.
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Research and Development, Relationships/New Contacts, Legal Support, Technology Expertise, Public Policy Knowledge, Access to Capital.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
NJPC is proven sustainable,cost effective & highly replicable model & body of work across India on menstrual hygiene management & behavioral change.Our priority is documentation & research for impact related evidence for replication of model in other economies where women are facing similar challenges;lack of viable,environmentally safe product, environment which allows them to speak freely about their menstrual challenges,health sector that doesn’t include menstrual health & society that treats menstruation as taboo.This calls for work on communication,behavioural change & advocacy.
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into pricing and financing of health products/services, Insights into distribution, Insights into behavior change, Other.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Increasing physical access to healthcare to people with restricted mobility or restricted access (senior people, people with disability, remote or difficult areas, etc.), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Models that engage other industry players (e.g., nutrition, athletic, mobility organizations)., Remote care solutions for health management, treatment, and diagnosis, Packaging of health products and services to address needs currently unmet.