CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
A win-win partnership should be based on a shared vision, such as the insight of Marcel Proust according to which; "the real voyage of discovery consists not in seeking new landscapes, but in having new eyes". The landscape of the Holy Land is rather far from being considered new, nor is it a site of peace and harmony. But it contains both the promise of universal peace and the treasures of healing herbs so rich with folk traditions of people who belong to the three major religions
Thus we could create a groundbreaking therapeutic approach that have the potential to advance patient care and meet unmet medical needs reaching significant wellness enhancements through innovative and pioneering healing expanding into new therapeutic direction
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Research and Development, Relationships/New Contacts, Human Resources, Technology Expertise, Public Policy Knowledge, Access to Capital, Other.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
The project is still in the initial stage of a visionary idea so the needs are focused the media and the cultural-educational aspects. The first stage will be dedicated to gathering information regarding healing potentialities of Herbs in the Holy Land shared by ancient folk traditions of Jewish, Christian and Muslim population. The second stage will be presenting this data to the lay reader and encouraging a communal mutual circles of interested members who could share narratives of discoveries and healing. Practical research will be done in the third stage aiming at new discoveries
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into marketing, Insights into distribution, Insights into behavior change, Other.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Increasing physical access to healthcare to people with restricted mobility or restricted access (senior people, people with disability, remote or difficult areas, etc.), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Models that engage other industry players (e.g., nutrition, athletic, mobility organizations)., Remote care solutions for health management, treatment, and diagnosis, Packaging of health products and services to address needs currently unmet, Other.