CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
Boehringer Ingelheim can invest in our idea and help it become a succesful startup and in the process help millions in need of healthcare around the world. If they invest in us it will be like a snowball effect and they will be making waves in the health and crowdfunding industry. We envision that we will be able to give Boehringer Ingelheim a fair share of the startup profits to them in return for their investment.
In addition Boehringer Ingelheim can also be our angel investors in return for stakes in the company for a certain period of time.
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Relationships/New Contacts, Marketing/Communications Support, Human Resources, Legal Support, Technology Expertise, Access to Capital.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
New contacts in helping us getting in contact with NGO's and getting them to adopt our model
HR in terms of health specialists who can endorse and verify our model
Legal support to deal with legal implications
Access to capital: Develop our model
Marketing/comm support: To market our solution to the world and acquire sponsors
Technology expertise: Developing the solution and improving upon it
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into pricing and financing of health products/services, Insights into marketing, Insights into behavior change, Other.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Increasing physical access to healthcare to people with restricted mobility or restricted access (senior people, people with disability, remote or difficult areas, etc.), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Models that engage other industry players (e.g., nutrition, athletic, mobility organizations)., Remote care solutions for health management, treatment, and diagnosis.