CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
Boehringer Ingelheim has “a long heritage..in empowering people to manage their health”.We both have the same goal.By achieving this goal the additional health care expenditures which is the result of limited health literacy and estimated in a range of $143–7,798 per person/year would be dramatically reduced.With the help of BI we can use DE more effectively to educate more health literate teachers whose role as social change agents is proven.Instead,as we have strong partnership with important sectors in Iran we can foster the economic and cultural bond between Germany and Iran and provide opportunities for BI to develop its market in Iran and neighbor countries.We can perform various surveys across Iran to evaluate BI’s market acceptance.
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Distribution Channels, Research and Development, Relationships/New Contacts, Marketing/Communications Support, Technology Expertise, Public Policy Knowledge, Access to Capital, Other.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
By the help of BI we can launch awareness campaigns across the globe to raise awareness on the huge contribution health literate teachers can make to society.We also can set up an online health education portal in English and Persian for teacher candidates, applicable in Iran and Afghanistan.Our health representatives will befit from different workshops held by BI with the aim of capacity building.The mentorship of BI’s educators and researchers & their assistance to us to have support from GLP will lead us to develop more health educational materials tailored to teacher colleges based on DE.
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Deep understanding of an unmet need in a specific market/context, Insights into marketing, Insights into distribution, Insights into behavior change.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Increasing physical access to healthcare to people with restricted mobility or restricted access (senior people, people with disability, remote or difficult areas, etc.), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Packaging of health products and services to address needs currently unmet.