Health-nutrition Garden & Literacy- Indian forests

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Health-nutrition Garden & Literacy- Indian forests: E-Training & seeds of health-nutrition gardens in violence hit centraI India

Madurai, IndiaKanker, India
Year Founded:
Organization type: 
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

We will promote “health literacy” by making people in poor, central Indian forest tracts aware of basic health-nutrition concepts in Hindi language, through e-portal, PDF file, U-Tube video clips, e-helper primary aid. & sell Spice , herbal seeds for tribal healthcare & seeds & saplings.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if spices or garden herbs & health-literacy could reduce majority of the disease burden, cut the heavy medical budget and dependency on the clinics/ tests & the medicine racket, empower the patients?
About Project

Problem: What problem is this project trying to address?

Healthcare is costly, too complex & highly mechanistic/technology driven today. Diagnosis is left to x-ray, sonography, pathology lab tests, while prescription drug cartels prevail in the treatment, while a doctor just connects them. Treatments often backfire & side effects are many & strong. Junk food is common & toxins abound in daily diet due to chemical-run farming. Common people are the victims & the poor suffer the worst, including recently

Solution: What is the proposed solution? Please be specific!

Awareness of essential nutrients, diet, common ailments & preventive/curative nutrition is widely necessary but lacks today in the education system & media. Kitchen herbal gardens are popular India wide & even globe. But it lacks (a) diet & nutrition analysis/ supplements information, (b) lack of scientific/ mineral based health concepts/language to communicate to physicians. Hence, the need to create such training modules in the vernacular- Hindi language. Some popular English books highlight this problem e.g. “What your Doctor Doesn’t know about Nutritional medicine” by Dr Roy D. Strand, M.D. (Magna Publishers, USA, 2003) & “Kitchen clinic” by Charmin D’ Souza (Random house publisher, India, 2013)o be prepared in Hindi web portal.

Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

As described in the above books, nutrition deficiency causes many common ailments. Knowledge of the root cause & simple diet precautions can help people to overcome it, at low cost & less anxiety. Common ailments with their deficiency causes & curative herbs include- Diabetes, Vitamin B & D- Turmeric, Fenugreek, Bittergourd, Cocoa, Beans etc. Blood pressure (high), Calcium, Potassium, Vitamin D- Basil, Cardamom, Curry leaf & Chinarose Heart care, Vitamin B- Garlic, Turmeric, Ginger, Black Pepper, Coriander, Cinnamon- Cancer, Riboflavin, Vitamin B- Turmeric, Flax, Pomegranate. Many remedies are found at global web-portal bu not in Hindi-, &

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Over 1,000 (one thousand) families in central Indian states of Chhattisgarh & Orissa- hit by climatic & social disasters- left wing extremism- are our current beneficiaries of KHG. In Tamil Nadu state, CCD’s HQ, an elementary version of this concept is piloted with 10,000 (ten thousand) rural poor families. They were able to prevent or cure, with documentary evidence, aliments like fever, cough, cold, headache, skin-rashes, joint pains, stomach-ache, dysentery etc. They saved about 50% of the family health budget i.e. 15% of the family budget using kitchen garden & home remedies. The number will touch 10,000 (ten thousand) families i.e. 50,000 persons by 2020 in north India too in 4 poor Indian states where CCD extended its work from 2010. This is crucial as 75% of the people here are poor by multi-dimensional poverty count & 40% as per Govt. data & equal are tribal (excluded people).

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Kitchen or Home Herbal Garden (K/HHG) is a popular concept across India primarily southern region & few other countries of the world. Commonly called as ‘Grandma’s pouch’, it was informally & traditionally used India wide. Science behind it was not understood. Institute for Ayurveda & Integrated Medicine (IAIM,, popularized its current version as a set of 13-12 medicinal herbs package millions of homes in southern India in the last 2 decades, in Kannada, Tamil, Malyalam & Telugu languages. But it lacks the nutritional deficiency information. With scientific additions above,

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

This work will need about US $ 40,000 (forty thousand) in 1 year to develop the set of educational tools – manuals, posters, brochures, U-tube clips, student & teacher tips etc. This can be funded through the change maker award. CCD will find other resources later as it did before such as science/technology department of state/central Govt, private foundation etc. Thereafter, we’d extend it to other Indian languages & nutraceutical co.s.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are very few players in this new found sector Neutraceticals is an emerging market though with $4 Billion business in India/year expected by 2020. Global business in it would be $50 or more Billion by then due to the greater awareness in the west about nutrition & health connection & more market players. Formal training is weak & medicinal industry opposes/side lines it. The situation is worst in India as the ignorant rural patients are victimized besides urban health literate patients. Holistic health proponents are few, medicinal education system pays lip service to it & school/college

Founding Story

I recovered from cancer a decade & half ago, with chemotherapy besides traditional medicine & lot of fruits diet. I looked younger & not a patient at all, my visitors said. I cured kidney stone 3 times using such remedies at just $5-10 cost while hospitals surgery charges 100 times that. My mother in law has managed colitis & diabetes for 3 decades with herbal remedies. My brother in law got his skin rashes cured by Neem tree seed oil when all modern medicines failed. Our family friend is treating her leucoderma with herbs & diet as allopathic medicines failed.


1) Mr Muthu Velayutham, MD, CCD & Village Herbs Co. Ltd, Ashoka fellow, as Board member (for CSR links) 2) Dr P.M. Unnikrishnan, Researcher, UN University, Tokyo, Japan, as Board member 3) Dr Utkarsh Ghate, Director CCD & Village Herbs Co. Ltd, full time director 4) Dr Mandar Akkalkotkar, Physician, Pune, India, part time consultant. We will recruit local staff for vernacular training material production as needed & feasible as we spread to 4 more states.
CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)

The Boehringer Ingelheim has interest in well being that matches CCD’s mission and history. The 1st partner can bring finance, expertise/ connections while the 2nd can execute the ideas, reach to local stakeholders, influence policy (education, healthcare, horticulture etc.). Hence, it can by symbiotic relationship. The German partner can also bring in European/ global experience in the topic. Neutraceutical is a rapidly growing business where the proposal is aimed so it suits both.

NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).

Research and Development, Relationships/New Contacts, Marketing/Communications Support, Access to Capital.

EXPLANATION OF NEEDS: Please explain your choices in more detail.

We need research & development for scientific validation of our ideas, by consulting experts, physicians, produce education material- digital broadcasting. We need some laboratory test (rental) for safety & efficacy tests. We need new contacts, relations for this & access to capital. Marketing-communication support is most desired as we have limited experience in it. We are not product manufacturers so need no factory, technology or distribution channels or legal/ policy expertise/ human resources.

OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?

Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into pricing and financing of health products/services, Insights into marketing.

FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)

Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Increasing physical access to healthcare to people with restricted mobility or restricted access (senior people, people with disability, remote or difficult areas, etc.), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Models that engage other industry players (e.g., nutrition, athletic, mobility organizations)., Remote care solutions for health management, treatment, and diagnosis, Packaging of health products and services to address needs currently unmet.

Please share what your organisation and Boehringer Ingelheim will Co-Create together
Please specify what your Co-Creation will result in:

If you selected "other" above, please explain:
Please provide a 1-2 sentence summary of your Co-Creation idea
How does this project link to the core mission of your organisation?
Beyond social impact, how does this project link to Boehringer Ingelheim’s core business?
What are the specific inputs and actions that each side will contribute to this Co-Creation idea based on each of your unique competencies and experiences?
Please describe the potential revenue model for this Co-Creation idea.
What possible risks or challenges do you foresee?
Is there anything else you would like to share about your Co-Creation idea?
How much input do you hope to receive from Boehringer Ingelheim?

If you selected "other" above, please explain:
Besides Boehringer Ingelheim, what other types of partners might be valuable to carrying out your Co-Creation idea, and why?