CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
A win-win partnership can ensue between Boehringer and my company Veggie~licious. I envision great results when both companies work together. Considering the fact that my company is largely bent on preventing most chronic diseases through the consumption of healthy nutritious products, I foresee a sustainable partnership with Boehringer in the aspect of research and development for my products, to aid in providing sustainable healthcare for consumers. On the flip side, when my company attains a high level of branding, Boehringer company would gain a lot of publicity at no extra cost through our published peroidicals and websites. This would create a win-win situation for both companies. I;Professional status, Boehringer;Free advertisement.
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Distribution Channels, Research and Development, Specific Disease Expertise, Relationships/New Contacts, Marketing/Communications Support, Human Resources, Technology Expertise, Public Policy Knowledge, Access to Capital, Other.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
My co-creation needs with Boehringer Ingelheim would be fantastic for global health. B.I has some expertise with "specific diseases" according to the chart above. This would offer my company a great opportunity to leverage on their expertise,in order to create a suitable recipé/menu for customers. Additionally,patients with chronic diseases like cancer, diabetes and divers range of cardiovascular diseases would benefit from such menus at my company. This would bring a global recognition to my company as a health-centric fast food. But "Access to capital" is my greatest need from B.I company.
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into pricing and financing of health products/services, Insights into marketing, Other.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Models that engage other industry players (e.g., nutrition, athletic, mobility organizations)., Packaging of health products and services to address needs currently unmet, Other.