CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
We can contribute in Understanding of an unmet need in a specific market, Access to established trust with customers, insights into pricing, insights into marketing, Insights into distribution, Insights into distribution, Insights into behavioral change, holistic and sustainable solutions to grassroots consumer needs.
And we want BI could contribute in Distribution channels, R&D, Specific Disease expertise, Relationships/networking, Communication Support, Human Resources, Technology Expertise, Legal Support, Public Policy knowledge, Access to Capital.
More specifically I want to put stress on How my idea can support the other party and how all stakeholders can benefit from it!
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Distribution Channels, Research and Development, Relationships/New Contacts, Marketing/Communications Support, Human Resources, Legal Support, Technology Expertise, Public Policy Knowledge.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
Distribution Channels: We need distribution channels so that we could engage more people with us to serve as many as we can.
Research and Development: This area would be helpful for us to equip my team with more skills and training and we would be capable to serve more people in more areas regarding health.
Technology Expertise: We need more technology with expertise. Our team requires training latest equipment and machines to operate them.
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into pricing and financing of health products/services, Insights into marketing, Insights into distribution, Insights into behavior change.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Increasing physical access to healthcare to people with restricted mobility or restricted access (senior people, people with disability, remote or difficult areas, etc.), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Models that engage other industry players (e.g., nutrition, athletic, mobility organizations)., Remote care solutions for health management, treatment, and diagnosis, Packaging of health products and services to address needs currently unmet.