CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
To design this management model, we need a deep web of knowledge, researching and networking, aside from the usual financial support and donation of medicine, and in those aspects Boehringer Ingelheim could help us greatly. Our project will affect philantropic hospitals around the whole country and strenghten their identity, among others, through branding and divulgation. Boehringer Ingelheim could be in these divulgations, listed as our trusted partner on our journey to change the Brazilian philantropic hospitals' reality.
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Research and Development, Specific Disease Expertise, Relationships/New Contacts, Human Resources, Technology Expertise, Access to Capital, Other.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
As stated above, we will count on Boehringer Ingelheim for their extensive researching and development capabilities, using theses researches to give foundation to the theories we use to design the model. Adittionaly, we are sure Boehringer Ingelheim could provide us with some great new contacts in the health area, helping us get different points of view from experts. If appliable, Boehringer Ingelheim could also provide some specific expensive medicine used for the treatment of the hospitals in which we plan to act, and provide financial assistance for expensive treatments.
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into pricing and financing of health products/services, Insights into behavior change, Other.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Increasing physical access to healthcare to people with restricted mobility or restricted access (senior people, people with disability, remote or difficult areas, etc.), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Remote care solutions for health management, treatment, and diagnosis, Other.