CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
We would like to work in partnership with Boehringer Ingelheim to initially pump prime the healthcare market and work together on a set of new healthcare services. As a pharmaceutical company BI will be able to run clinical trials and conducts new studies by enrolling patients via our support groups. BI will have insight into Est-European health market. The win-win consists in finding strategic partners that could increase your outbounding actuation in healthcare market and also to help us promote our product in a bigger scale.
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Distribution Channels, Specific Disease Expertise, Relationships/New Contacts, Marketing/Communications Support, Human Resources, Legal Support, Public Policy Knowledge, Access to Capital.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
We need specific disease expertise to help us relate symptoms with specific diseases. We also need assistance to initially pump prime the market to create the business case for MediNav. We're looking for distribution channels/relationships/new contacts to help us promote our product at a bigger scale. We also are looking for specific country policy knowledge and legal support to run the pilot in each country where we will introduce our application.
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Access to and established trust with customers/beneficiaries, Insights into pricing and financing of health products/services, Insights into behavior change.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Increasing physical access to healthcare to people with restricted mobility or restricted access (senior people, people with disability, remote or difficult areas, etc.), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Remote care solutions for health management, treatment, and diagnosis, Packaging of health products and services to address needs currently unmet.