CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
Together with Boehringer Ingelheim, Osusu Health will enable families to take care of themselves. With BI’s deep knowledge of the global health industry, enormous research capacity, relevant networks and trusted brand, Osusu Health’s model, route to market and growth could be nurtured, refined and enhanced. Through this partnership, BI’s brand would gain positively from the mission-aligned association with a life-saving initiative. BI’s talent could benefit from a focused Community Spirit engagement with Osusu Health. Later, BI could receive unique insights from Osusu Health’s data on the poorest segment of the African population and benefit from the growth of this market.
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Distribution Channels, Research and Development, Relationships/New Contacts, Legal Support, Technology Expertise, Public Policy Knowledge, Access to Capital.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
R&D: understanding needs/interests of key stakeholders through existing data/research.
Relationships: supporting Founder with mentoring & relevant public/private sector networks.
Distribution channels: understanding local distribution channels & benefiting from logistics expertise.
Legal Support: understanding regulatory environment in target countries.
Tech: advising on design, dev & iteration of tech that generates user, social and economic value.
PP Knowledge: advising the Founder to ensure Osusu Health operates within policy paradigms.
Access to Capital: providing seed capital.
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into behavior change.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up).