CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
Boehringer Ingelheim will have an opportunity to (a) co-create impact by identifying people with a risk of various diseases such as diabetes, hypertension, thyroid disorders, at risk of heart diseases, etc., and (b) have an opportunity to directly engage with these patients to provide them treatment in the form of medications, consultations, lifestyle management, etc.
Also, we as a platform collect data from patients at various points including lifestyle data, medical history, family history, results from diagnostic tests, and plan to collect mobile and social media data as well for individuals. As a result, Boehringer Ingelheim will have an opportunity to engage in various clinical and market intelligence type of studies to inform various business and scientific decisions.
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Distribution Channels, Research and Development, Relationships/New Contacts, Marketing/Communications Support, Public Policy Knowledge, Access to Capital.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
Remedy Social can benefit from getting access to various customer acquisition channels and market relationships that Boehringer Ingelheim has already in place. Same way an R&D collaboration can help improve the algorithms and add more nuanced analytics in an ongoing manner. Access to capital can help scale the platform and identify multiple collaboration partners who can help scale the reach for this platform.
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into marketing, Insights into behavior change, Other.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Models that engage other industry players (e.g., nutrition, athletic, mobility organizations)., Remote care solutions for health management, treatment, and diagnosis.