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RURAL HEALTH INITIATIVE: Improving overall health of women and children Under 5 years in the Rural Areas

KITUI, KenyaKITUI, Kenya
Year Founded:
Organization type: 
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Rural Health Initiative main aim is to improve maternal and child health in the rural areas through identification and registration of pregnant women and the children under five years old and giving them reminders on their next clinic visits.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if healthcare services in rural areas were easily accessible?
About Project

Problem: What problem is this project trying to address?

Upsurge in maternal and neonatal mortality rates in the rural areas has always haunted the health sector. Rural Health Initiative is focused in addressing and coming up with a solution towards reducing the high mortality rates.

Solution: What is the proposed solution? Please be specific!

Identification of pregnant women and Children under the age of 5 years and their data is taken and fed into our software. The pregnant women are routinely notified through our SMS system on their next visit to the clinic and what is expected of them, health tips on pregnancy-related disorders and their management and helping the mothers come up with an Individual Birth Plan. This ensures that pregnant women are closed monitored and fed with vital information regarding pregnancy. Through the SMS system, they are also supposed to report any problem/danger signs related to pregnancy.Mothers with children under-five years are routinely reminded on their child's next clinic visit for Routine Immunizations, weighing, Vitamin A and Deworming.


Tony Elumelu Entrepreneurship Programme Award
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Mwende is a mother of two children aged 6 months and 2 years respectively. In her last pregnancy she only went for one clinic visit at 20 weeks and when at term, she delivered at home being assisted by Traditional birth Attendants. This posed a great risk for her and the baby. Her last born has never gotten the BCG vaccine commonly given at birth and has also missed the other childhood immunizations. She lacks basic knowledge on the various immunizations, weaning and the common childhood illnesses.During our project, we identified her and data collected.She visited our health facility and the various childhood immunizations started on her baby.She was educated on weaning and common childhood illnesses and the next visit to the clinic.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Currently we have signed up more than 900 clients in our project in the district we are operating in. i.e pregnant women and children under five-year olds. These clients are attending our facility and getting the necessary health services i.e MCH/FP and ANC CLINICS. More clients are joining our project and we looking forward to scale our project in the whole district,county and the whole of Kenya.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

We aim at serving the whole of Kitui County by the end of next year. We will involve both public and the private health sectors so as to achieve our goals. When this is achieved, we will move our project to the national level and this means more clients will be served.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Our project will get its finances from our clients who will be seeking services at our health facility. This year our project won the Tony Elumelu Entrepreneurship Programme Award and this had a great impact on our project financially. We are designing an Android Application (RHI) which will provide information regarding pregnancy, family planning, child health, sexuality and sexually transmitted infections.The App will be downloaded at a fee.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Currently there is no project in Kitui county which is addressing the same problem. Most hospitals only wait for clients to come to their facility. Our project staffs goes to the grassroots to look for these clients and refer them to our facility.This increases the uptake of MCH/FP and ANC services in our facility hence both parties benefit.

Founding Story

Being the first medical graduate from our community, I always had the passion to help the rural people have access to quality and affordable health services.I started Montreal Medical Centre in our community and this improved the overall access to health services in Mwingi District. A year later i came up with Rural Health Initiative to address the upsurge in maternal and neonatal mortality rates in the rural areas. Nine months down the line, more pregnant women and children under five year olds have been helped by our project leading to a drastic reduction in both maternal and neonatal mortality rates.


Chris Mutandi, The project leader holds a Bachelor of Science in Nursing and soon he will be doing Master of Public Health in Maternal and Child Health. He has broad knowledge in Health system management, Maternal and child health and Reroductive ehalth. The rest of members are Community Health Workers who run the project in the grassroots.
CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)

Our project will partner with Boehringer Ingelheim in that we will market their products i.e prescription drugs i.e Antistax®, Bisolvon®, Buscopan®Dulcolax® Mucosolvan®
Pharmaton® and Zantac® which are commonly used in our country and in turn Boehringer Ingelheim will fund our project to see its full maturation and in turn both parties will be in a win-win situation. We will also work hand-in-hand with BI in research entailing how we can improve maternal and child health.

NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).

Distribution Channels, Relationships/New Contacts, Marketing/Communications Support, Human Resources, Technology Expertise, Access to Capital.

EXPLANATION OF NEEDS: Please explain your choices in more detail.

>Distribution Channels -More channels will be needed so as our project reaches more clients the same way Boehringer Ingelheim has done.
>Relationships/New Contacts -This will give a big boost to our project.
> Human Resources -So as to cater for our project staffs well.
>Access to Capital -So as to scale our project to the next level i.e Nationwide
>Marketing/Communications Support -So as to create awareness on the existence of our project and BI hence drawing in more clients
>Technology Expertise -Highly needed so as our project goes hand in hand with the current technological trends.

OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?

Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into pricing and financing of health products/services, Insights into marketing, Insights into distribution, Insights into behavior change.

FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)

Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Increasing physical access to healthcare to people with restricted mobility or restricted access (senior people, people with disability, remote or difficult areas, etc.), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Remote care solutions for health management, treatment, and diagnosis.

Please share what your organisation and Boehringer Ingelheim will Co-Create together
Please specify what your Co-Creation will result in:

If you selected "other" above, please explain:
Please provide a 1-2 sentence summary of your Co-Creation idea
How does this project link to the core mission of your organisation?
Beyond social impact, how does this project link to Boehringer Ingelheim’s core business?
What are the specific inputs and actions that each side will contribute to this Co-Creation idea based on each of your unique competencies and experiences?
Please describe the potential revenue model for this Co-Creation idea.
What possible risks or challenges do you foresee?
Is there anything else you would like to share about your Co-Creation idea?
How much input do you hope to receive from Boehringer Ingelheim?

If you selected "other" above, please explain:
Besides Boehringer Ingelheim, what other types of partners might be valuable to carrying out your Co-Creation idea, and why?
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