CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
Our project will partner with Boehringer Ingelheim in that we will market their products i.e prescription drugs i.e Antistax®, Bisolvon®, Buscopan®Dulcolax® Mucosolvan®
Pharmaton® and Zantac® which are commonly used in our country and in turn Boehringer Ingelheim will fund our project to see its full maturation and in turn both parties will be in a win-win situation. We will also work hand-in-hand with BI in research entailing how we can improve maternal and child health.
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Distribution Channels, Relationships/New Contacts, Marketing/Communications Support, Human Resources, Technology Expertise, Access to Capital.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
>Distribution Channels -More channels will be needed so as our project reaches more clients the same way Boehringer Ingelheim has done.
>Relationships/New Contacts -This will give a big boost to our project.
> Human Resources -So as to cater for our project staffs well.
>Access to Capital -So as to scale our project to the next level i.e Nationwide
>Marketing/Communications Support -So as to create awareness on the existence of our project and BI hence drawing in more clients
>Technology Expertise -Highly needed so as our project goes hand in hand with the current technological trends.
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into pricing and financing of health products/services, Insights into marketing, Insights into distribution, Insights into behavior change.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Increasing physical access to healthcare to people with restricted mobility or restricted access (senior people, people with disability, remote or difficult areas, etc.), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Remote care solutions for health management, treatment, and diagnosis.