CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
There is a more than close alignment between our vision and BI's "Value through innovation". This partnership presents BI the opportunity to gain more presence in the African healthcare market by exploring and co-establishing a new line of innovation in disruptive digital space in Africa. Not only would this partnership enable BI expand its innovation mandate into two phenomenal theme areas; mobile money and micro-insurance, There is an under-explored opportunity in consumer behavioral health data. BI's medical research efforts would benefit greatly from data analytic and business intelligence that a digital solution we propose in this challenge could potentially provide. Access to such data would greatly inform BI's research efforts.
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Research and Development, Specific Disease Expertise, Relationships/New Contacts, Marketing/Communications Support, Human Resources, Technology Expertise, Access to Capital.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
We believe a disruptive and highly technical solution such as this would require more than funding. Whereas mobile money innovation is our area of expertise, the use of mobile money technology to power micro-insurance for health is honestly a gray areas and for us and many innovators. The though of this challenge excites us, but also reminds us of the importance of partnerships and collaboration that enables us to tap into new knowledge, skills, resources and contacts. It is only a combination of these inputs that can deliver the magic!
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into pricing and financing of health products/services, Insights into marketing, Insights into distribution, Insights into behavior change.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Models that engage other industry players (e.g., nutrition, athletic, mobility organizations)..