CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
ToldBy offer a unique method and platform for tackling nonadherence. The target group is engaged as both users and contributors, by the 1000.
Together with Boehringer Ingelheim R&D we can research the effects on psychologically caused nonadherence. With BI’s insight we can identify new areas for mental treatment of nonadherence. BI’s can distribute ToldBy’s Service with their relevant products. As a QE-code on a medicine bottle or to the prescribing doctor. Outcome: BI’s products will be used throughout the prescription period – patients following their medication therapy will lead a healthier longer life – costs on society will decrease.
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Research and Development, Specific Disease Expertise, Relationships/New Contacts, Access to Capital.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
Relationships/New contacts: When tackling an issue of great magnitude you need players on all sides working together. Industry, health care, patient/user.
Research and development: Getting more data and perspectives into the method will increase quality of the service. We can also with more research study the actual outcome of using the service.
Capital: Growth in new markets is a costly endeavour. With the right partner, more markets open up.
Expertise: Boeringer Ingelheim's track record of research driven problem solving in key areas ToldBy can learn and improve our offer to these groups.
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into marketing.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Remote care solutions for health management, treatment, and diagnosis, Packaging of health products and services to address needs currently unmet.