Tell us about the community that you engage? eg. economic conditions, political structures, norms and values, demographic trends, history, and experience with engagement efforts.
Our beneficiaries are predominantly from low income marginalized communities (average income less than $3.33/day), which inhabit urban slums. These communities typically retain archaic social taboos
regarding diet and obesity (which is often viewed as a sign of prosperity and not disease), limited access to health care for women, family planning/contraception, and numerous other health related issues.
Previous efforts to provide medical care have ranged from mediocre to none with little government assistance, intervention, or representation.
Other health plan beneficiaries include the lower-income staff of restaurants, hotels, private schools, and multinational corporations. Although they do not reside in urban slums, these beneficiaries often
live in dense, peri-urban settlements without reliable access to running water or electricity. Numerous health problems arise in such desolate conditions yet there are few government medical provisions
offered through the public health sector, effectively mandating the availability of quality private health services.
Share the story of the founder and what inspired the founder to start this project
The founder and CEO of Naya Jeevan is Dr. Asher Hasan, an ASHOKA fellow who strongly believes in the universal right to health and strives passionately to ensure this right is available and accessible to all, especially to marginalized communities in the emerging world.
Raised in the UK where everyone has access to healthcare, Asher was troubled to see the disparity in access to quality health care in Pakistan and India on his frequent trips to the subcontinent as a child. The poor living conditions of the base-of-pyrmaid (BOP) population coupled with complete lack of sanitation and poor hygiene awareness led to rampant infectious disease and maternal/infant mortality. Given his training as a medical doctor in the US, Asher was exposed to the best and worst aspects of the US healthcare system and felt there must be a better way to finance and deliver quality health care. He resolved to try a new approach to healthcare accessibility and financing for low-income families which
would bring about a unique convergence of CSR, social entrepreneurship and institutionalized citizen philanthropy.
Coupling his interest in global health to a keen business acumen, Asher designed and developed the social enterprise model of NAYA JEEVAN. This social business went on to become the proud 1st prize recipient of the Social Entrepreneurship track of the 2008 NYU Business Plan Competition.