Tell us about the community that you engage? eg. economic conditions, political structures, norms and values, demographic trends, history, and experience with engagement efforts.
We do not confine our engagement in geographical communities. We engage in the community of the disable, the elderly, and the underprivileged in society. In 2009, the most talked about policy issue was the increase of social services for the disabled, the elderly and the underprivileged due to the large increase in population. The number of the physically disabled was reported as 1.8 million in 2005 and as 2.4million in 2009. Also, the prospect of the elderly population increase is projected from being 9.1% (of the total population count) in 2005 to 15.7% in 2020.
In addition, there has been a concern for the imbalance of the assistive device market. The demand of the assistive device was prospected to increase sharply in near future due to the increase and expansion of public assistance programs such as long-term care insurance and disability pension and the market was deemed not ready to supply the devices at a reasonable price because of the imported devices, which are expensive with the high cost of distribution, dominating the market. The countermeasure was clearly needed.
Share the story of the founder and what inspired the founder to start this project
As mentioned above, the CSR (Corporate Social Responsibility) in Korea was mainly one-time projects that contributed to society. A few major corporations which do support social enterprise didn’t go further than making financial donations or making their own subsidiary companies as social enterprise with the purpose of doing sales within the major corporation circle.
Reflecting on such domestic conditions, EasyMove has incorporated 10 public interest corporations in its management team by donating 70% of its stock to them in order to operate according to the philosophy of social enterprise despite the fact that Hyundai Motor Group has financed the entire cost of establishment of the enterprise. Hyundai Motor Group has guaranteed the independence of EasyMove, Inc. and EasyMove operates with the board consisted of multiple public interest corporations and social enterprise experts.