Tell us about the community that you engage? eg. economic conditions, political structures, norms and values, demographic trends, history, and experience with engagement efforts.
Everyone interested in their health, and in particular, those with chronic health conditions (obesity, diabetes, asthma, heart disease, and cancer) who have been poorly served by a medical system focusing on proprietary magic bullets and in practice ignores the value of eating more vegetables, getting exercise in sunlight, spiritual aspects of health, and more (whatever may be said in theory).
Share the story of the founder and what inspired the founder to start this project
I suffered with several chronic health conditions like border-line obesity, joint pain, lack of mental clarity, and other issues. Through years of research on the internet, I discovered the writings of people like Dr. Joel Fuhrman, Dr. Andrew Weil, and Dr. John Cannell, whose advice about improving my lifestyle and eating habits have helped me lose and keep of 50 pounds and reduce my blood pressure by 20+ points and feel a lot better. But it was difficult to wade through all the misinformation out there (it literally took years). I have also had several relatives suffer and even die as a consequence of bad medical advice. My own child suffered when I asked our pediatrician about vitamin D supplements for our infant (which I had learned about) and got bad advice to not use them (leading to related health problems). How many other kids were harmed? I wish I could go back in time and tell my relatives and doctors what I know now about health, but I can't. I would at least like to help others learn what I have learned (as appropriate for their specific individual circumstances), but be able to do it with more confidence and more quickly.