Tell us about the community that you engage? eg. economic conditions, political structures, norms and values, demographic trends, history, and experience with engagement efforts.
We operate in Japan, where homecare medicine is still at a development stage. Innovation is rare in the Japanese medical comunity though the the society is at a critical stage because of the rapidly aging society, critical lack of medical resourses and the capped governmental medical fund. We work closely with doctors so we know the medical community very well. Therefore we know that the real issue is na d can come up with an innvation but practical solution.
Share the story of the founder and what inspired the founder to start this project
I am the founder of this organization. When I gave birth to my son 13 years ago, I found out that medical institutions are not operated in a patient-oriented way and lacked innovation and knowledge transfer from other industries. 11 years ago I founded Mediva and help to start up Platanus Medical Corp which became our pilot site. Here we developed innovative solutions to provide the patients with patient-oriented services and doctors with high medical quality and profitable practices.
As for the homecare medicine, I got acquainted with the issue about 8 years ago when my father-in-law passed away from cancer. He as still young at the time of his death but could not leave the hospital to his end day, on the contrary to his and his family's wish. We could not find a doctor what was willing to take care of him at home.
After this inicident, I started to investigate why doctors are not willing to provide homecare medicine and what will help solve the issue. About 6 years ago, we started providng homecare medicine and since then, have developed various measures and support systems.