Preventing No 1 cause of child death by letting parents see the world through children’s eyes

Preventing No 1 cause of child death by letting parents see the world through children’s eyes

Organization type: 
nonprofit/ngo/citizen sector
< $1,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The core activity of the project is preparing and holding an exhibition for parents who have little children. The exhibition will represent a kitchen room where all the furniture, kitchenware etc. will be designed in the scale as 1-year-old children see it. This will be supplemented by lectures on child deaths in accidents by a specialist from the Ministry of Health and public awareness raising campaign.
Thus the current project will trigger parents’ thoughts about their children’s safety, dangerous situations that may happen and precautions that need to be taken to avoid them. This will contribute to achieving the mission of our organization which is promoting efficient child care and child protection as well as providing favorable conditions for child development.

About Project

Solution: What is the proposed solution? Please be specific!

The project tackles two interrelated issues: 1. Increasing number of child deaths of external causes (accidents, injuries and poisoning); 2. Low level of parents’ awareness of their role in children’s safety. Such issues are traditionally tackled by mere disseminating information among target groups. We offer to apply a practical approach: instead of overloading adults with exceeding number of facts we are planning to help adults experience, see, feel the world the way their children do. The goal is to rouse emotions in the first place as emotional info is much better memorized and responded to. These problems are not addressed by any organization in Belarus. Ministry of Health and NGOs are working to solve a lot of child-related issues but they overlook the aforementioned problems. Also, if to consider their approaches, there is one tendency: passive information transfer. Thus, Ministry of Health organizes lectures for parents, disseminates information among child institutions, warns rescue services, e.g. of approaching dangerous periods in summer when children are likely to drown. NGOs, on the other hand, provide psychological support to families after an accident has already happened. So there is solely passive way of solving the issues. Organizations use traditional approaches – disseminating statistics, reading lectures etc. aimed at raising awareness. There is no practical component and, moreover, there are few preventive measures. Our project seeks to fill these gaps. First of all, we try to prevent problems. Second, we offer active learning and appeal to emotions.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The primary activities are 1. holding an exhibition (practical part); 2. giving lectures on child deaths in accidents (theoretical part) and 3. holding public awareness raising campaign. These three parts will supplement each other and constitute an integrated programme. First, adults will experience the world as their one-year-old children do. They will have an opportunity to climb chairs as children do, to learn how dangerous it is to try to reach a huge glass of milk by climbing drawers of kitchen tables etc. So adults will start thinking of everyday dangers awaiting for their children. This will be a part appealing to emotions and perception. Next, once adults go out of the “kitchen”, they will find themselves in a “theoretical” room with pictures, posters, and a lecturer who will provide information/numbers on child traumatization and death in accidents. The lecture will be read several times during a day. This is a part appealing to logic and rational thinking which will consolidate emotional response to the “kitchen” part of the project. Finally, awareness raising campaign will spread the information about the possibility to visit such rooms and, on the other hand, will additionally make parents increase their supervision.
About You
International Charitable Public Association "Health into XXI century"
About You
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About Your Organization
Organization Name

International Charitable Public Association "Health into XXI century"

Organization Phone

+375 17 268 48 04

Organization Address

ul. Melezha, 1-802

Organization Country

, MI

Country where this project is creating social impact
How long has your organization been operating?

More than 5 years

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What stage is your project in?

Idea phase

Tell us about the community that you engage? eg. economic conditions, political structures, norms and values, demographic trends, history, and experience with engagement efforts.

How does your familiarity with your community contribute to your success? (200 words, 1600 characters)
The “kitchen” exhibition will be taken from city to city throughout Belarus and held in state hospitals. Such location, for the most part, determines the characteristics of the target group. Thus, it will be men and women, mostly married couples at the age of around 18-35 years old, who have little child/children. People who visit state hospitals are usually those who cannot afford private clinics so it is expected that the exhibition will involve citizens with medium and low income.
Our organization has extensive experience in implementing projects for the described community. This will help us to know where and how to post the information about the exhibition in order to reach maximum result; what facts will be of special interest for parents; what places take the exhibition to in order to reach out maximum number of parents.
Apart from the above described group, it is expected that the exhibition will also attract people of various age, marital and economic status as it is interesting to feel oneself a child again by climbing chairs and going under a kitchen table.

Share the story of the founder and what inspired the founder to start this project

Belarusian NGO “Health into XXI century” is an initiator of the project. The organization develops and implements activities aimed at facilitating child care, child protection as well as providing conditions for child development. ”Save Life” is one of the long-term projects aimed at preventing abortions and decreasing child mortality through public awareness raising and providing crucially needed equipment to maternity hospitals. “Visiting Orphanages” is another large-scale project. It seeks to alleviate the problem of lack of attention, love and care as well as to provide basic supplies to orphaned children. “Development from infancy” project had special seminars for kindergarten and orphanages’ teachers as its primary activity. The teachers were trained to use special developmental techniques in their work with newborns and toddlers.
According to Belarusian legislation, such activities need to be approved by the Ministry of Health. Our longstanding experience and history of receiving approvals ensured effective co-operation and trust relationship with the Ministry of Health. We work hand in hand to promote better developmental conditions for children. So sometimes the Ministry sends us a description of a population health-related problem and asks to contribute to its solution. The same situation happened with the current proposal. We received a letter with alarming statistics on child deaths and its external causes along with a request to offer an effective solution. The idea of a large-scale kitchen appeared as a result of a brainstorming session of the project team.

Social Impact
Please describe how your project has been successful and how that success is measured

The project has not started yet so it is only possible to provide the indicators that will be used to measure the success of the project once it starts. There will be three major variables: 1. number of places where the exhibition will be taken to; 2. number of adults who will visit the exhibition; 3. number of child deaths of external causes and child injuries in these places in a year after the exhibition is held. The organizers of the exhibition will keep track of the first two numbers. The last indicator (number of deaths and injuries) will be recorded and provided to us by the Ministry of Health. After all three variables are presented, simple statistical analysis will be carried out. Decreased number of child deaths and injuries on the one hand and correlation between deaths/injuries and number of places and adults on the other hand will demonstrate the success of the proposed action.

How many people have been impacted by your project?

How many people could be impacted by your project in the next three years?

More than 10,000

Winning entries present a strong plan for how they will achieve growth. Identify your six-month milestone for growing your impact

The exhibition is taken to 6 cities; at least 1800 visitors attracted to the exhibition.

Task 1

To design and build a “kitchen” for adults in the size as it is seen by a one-year-old child.

Task 2

To prepare pictures, posters and a lecture to be read to parents after they visit the exhibition.

Task 3

To finalize a list of places where the exhibition will be taken to, to receive permission to use state hospitals’ premises.

Identify your 12-month impact milestone

The exhibition is taken to 18 cities; at least 5400 visitors attracted to the exhibition.

Task 1

To take the exhibition to 18 cities.

Task 2

To organize public awareness raising campaign aimed at increasing adults’ awareness of the external causes of child deaths.

Task 3

To establish contacts with child-related governmental organizations/NGOs and involve them into the project.

How will your project evolve over the next three years?

New content will be added. Co-operation will be launched with governmental organizations and NGOs whose focus is promoting not only child health but also overall child wellbeing. Classes on child wellbeing related topics (instead of one lecture on safety) will be created. Target group will be extended to high school, college students and older people who have grandchildren. Additional exhibitions, similar to the “kitchen” one, will be added, i.e. adults will be provided with an opportunity to have the same experience as children do. Thus, e.g. there will be a specially designed costume that will imitate child body’s physical possibilities. The costume will limit adults’ movements, lower their motor skills, they will not be able to walk straight – only crawl/stand holding on to smth. etc.

What barriers might hinder the success of your project and how do you plan to overcome them?

The project will be supported by the Ministry of Health. So this fact per se excludes a big number of barriers that otherwise could appear. However, there can still be some impediments. First, there may be low activity of adults and the exhibition will be visited by small number of people. In this case, local hospitals will provide parents with the information about the exhibition and will strongly recommend them to go. On the other hand, “Health into XXI century” will ensure a broad PR campaign in order to inform maximum number of people. Second, some hospitals may disagree to host the exhibition. In this case, a written letter of support will be asked from the Ministry of Health, which will ensure any hospital’s eagerness to co-operate.

Tell us about your partnerships

The project partnership is composed of two partners – NGO “Health into XXI century” and the Ministry of Health of the Republic of Belarus. The Ministry is, obviously, an extremely strong partner, whose interest in the project will ensure a greater part of the project’s success. The need in an awareness raising project was voiced by this partner. So “Health into XXI century” designed an idea and now is looking for funding to implement it. The ministry, on the other hand, is ready to provide informational and technical support by facilitating various technical procedures: e.g., registering grant, receiving letters of support from relevant institutions, ensuring co-operation with hospitals all over Belarus etc.

Explain your selections

The Ministry of Health is, obviously, an extremely strong partner, whose involvement into the project will ensure a greater part of the project’s success. See “Partnership” section.
Moreover, the Ministry was the one who voiced the problem that the current project is designed to alleviate.

How do you plan to strengthen your project in the next three years?

New partnerships will be established with other relevant ministries (Ministry of Labour and Social Protection, Ministry of Home Affairs, Emergency Situations Ministry of Belarus) and NGOs. Also, it is planned to broaden the content of the exhibition (more issues related with child wellbeing will be added). Next, more topics for lectures will be prepared. Target groups will be extended to students and elderly people.

Which barriers to health and well-being does your innovation address?
Please select up to three in order of relevancy to your project.


Other (Specify Below)


Lack of access to targeted health information and education


Other (Specify Below)

Please describe how your innovation specifically tackles the barriers listed above.

PRIMARY: Increasing number of child deaths of external causes (accidents, injuries and poisoning) in Belarus.
SECONDARY: Low level of parents’ awareness of their role in children’s safety.
TERTIARY: Lack of necessary initiatives from NGOs and government aimed at preventing child deaths of external causes.
First, the project offers preventive activities. Second, the experience of being a one-year-old child will boost adults’ awareness on the dangers awaiting children and parents’ role in their safety. Finally, the project involves the Ministry of Health and will also engage NGO partners in future.

How are you growing the impact of your organization or initiative?
Please select up to three potential pathways in order of relevancy to you.


Repurposed your model for other sectors/development needs


Other (please specify below)


Please describe which of your growth activities are current or planned for the immediate future.

None of the indicated activities is being carried out at the moment. However, geographic growth is the first pathway to be implemented in the immediate future as it is the easiest way to spread the project. Once the project is held in a lot of places, it is planned to involve other NGOs and state institutions. Finally, the primary pathway will be built upon the results of the other two and, consequently, implemented in a more distant future.

Do you collaborate with any of the following: (Check all that apply)

Government, NGOs/Nonprofits, Academia/universities.

If yes, how have these collaborations helped your innovation to succeed?

Government will facilitate various technical procedures: e.g., ensuring co-operation with hospitals all over Belarus, providing premises and lecturers for the exhibition, registering grant, receiving letters of support from relevant institutions etc. NGOs share their experience of arranging exhibitions (but not similar to that one) and working with young parents. University professors have calculated sizes of a kitchen room, kitchenware, furniture etc. to make it in the way that adults will see everything in the same size as one-year-old children see a real kitchen with everything what is in it.