Tell us about the community that you engage? eg. economic conditions, political structures, norms and values, demographic trends, history, and experience with engagement efforts.
How does your familiarity with your community contribute to your success? (200 words, 1600 characters)
The “kitchen” exhibition will be taken from city to city throughout Belarus and held in state hospitals. Such location, for the most part, determines the characteristics of the target group. Thus, it will be men and women, mostly married couples at the age of around 18-35 years old, who have little child/children. People who visit state hospitals are usually those who cannot afford private clinics so it is expected that the exhibition will involve citizens with medium and low income.
Our organization has extensive experience in implementing projects for the described community. This will help us to know where and how to post the information about the exhibition in order to reach maximum result; what facts will be of special interest for parents; what places take the exhibition to in order to reach out maximum number of parents.
Apart from the above described group, it is expected that the exhibition will also attract people of various age, marital and economic status as it is interesting to feel oneself a child again by climbing chairs and going under a kitchen table.
Share the story of the founder and what inspired the founder to start this project
Belarusian NGO “Health into XXI century” is an initiator of the project. The organization develops and implements activities aimed at facilitating child care, child protection as well as providing conditions for child development. ”Save Life” is one of the long-term projects aimed at preventing abortions and decreasing child mortality through public awareness raising and providing crucially needed equipment to maternity hospitals. “Visiting Orphanages” is another large-scale project. It seeks to alleviate the problem of lack of attention, love and care as well as to provide basic supplies to orphaned children. “Development from infancy” project had special seminars for kindergarten and orphanages’ teachers as its primary activity. The teachers were trained to use special developmental techniques in their work with newborns and toddlers.
According to Belarusian legislation, such activities need to be approved by the Ministry of Health. Our longstanding experience and history of receiving approvals ensured effective co-operation and trust relationship with the Ministry of Health. We work hand in hand to promote better developmental conditions for children. So sometimes the Ministry sends us a description of a population health-related problem and asks to contribute to its solution. The same situation happened with the current proposal. We received a letter with alarming statistics on child deaths and its external causes along with a request to offer an effective solution. The idea of a large-scale kitchen appeared as a result of a brainstorming session of the project team.