What is the benefit or value you're creating for your business?
This is a services business, therefore there is not a large financial outlay. The USP rests on the network of talented music and film producers and the consultative business output focused approach to gathering the "brief" of each project. I am the founder and am currently writing the content (working with an established artist network). The business will work with the community to bring this creative medium into the business environment. I also am working with prospective and current clients to build and deliver against the strong sales pipeline.
How are you leveraging internal resources (funds, time, knowledge, etc.) to support this initiative?
My employer works with 96 of the Fortune 100 companies and there is great support for this initiative both from an internal call to action/fund raising perspective as well as potentially utilizing this with our change management work with clients. I am receiving coaching at a senior level both in terms of content creation and sign off delivery. It will take time to completely integrate the offerings and leverage the corporate citizenship strategy but there is a huge wealth of support and encouragement. People love the original and novel approach to content distribution.
Expand on your answer, explaining the long-term funding and support plan.
Long term this business has a high potential growth trajectory and is entirely self funding through organic growth. The reason for this is that companies, clients and charities already have their own established platforms for distributing content. In addition there is plenty of established media platforms (e.g. YouTube) if the deliverables are to be used externally. This means that Corporate Rap is responsible for the creation of content rather than its hosting. Also, the nature of the work means that demand will drive number of people needed. There are a wealth of community projects, live and corporate initiatives possible and this will involve collaboration with leading organizations to scale as required.
Tell us about your partnerships across your company and externally that are key to your project's success.
The success of the company lies firstly with its human capital (musicians, producers and artists) and secondly with a collaborative partnerial approach to business. Demand for projects comes through word of mouth and an integration with offerings of other companies. This can take many shapes from educational institutions, charities, 3rd party offerings, events and workshop companies amongst many others.
What internal support have you gotten for your project? What kind of push-back have you received?
Bridging original musical with serious underlying messages has received universal appeal and support. Once the initial surprise passes (which is a key part of the strategy), executives have seen an impressive response rate to the communication. This has been accross a wide range of areas,topics and sectors. One push back and challenge is getting global branding sign off. Close collaboration and transparency with these teams is critical to the successful delivery,