What is the benefit or value you're creating for your business?
TV Broadcasters are concerned about the drift of viewers to the unregulated web, and need to reverse that flow. They need to create loyalty for their brand and their own commercial clients from current and future audiences. In order to do so, they must be seen to be on the side of their viewers, and especially youth, The Virtual TV Studio for Youth is that infrastructure.
How are you leveraging internal resources (funds, time, knowledge, etc.) to support this initiative?
Within the TV station where I work, management is sensitive to this project and admire the persistence with which I pursue it. However, it is perceived as a national project in terms of funding, and whenever the opportunity arises to comment, they have committed themselves to be supportive.
A national TV correspondent and anchor says : "Ely has his eye firmly on the future and is one of the few senior members of our News Division working on new models for quality content consumption in the digital age. It is his brand of pioneering mind, rooted in a career of producing quality journalism, that are needed most to ensure the standards of existing media transfer into the next." ( source : LinkedIn ).
Expand on your answer, explaining the long-term funding and support plan.
Marketing to long-term sponsors, lobbying to broadcasters, and contributing to social policy development at the Federal government level are all current strategies.
The Federal Dept of Human Resources/Skills Development is currently soliciting projects for Social Finance. BCE (national private telecom company) is submitting an acquisition request to the Federal regulator, and is proposing community tangible benefits as part of that. In both cases we are submitting long-term funding proposals leveraging the goals of each project.
Out-reach to long-term commercial sponsors is ongoing, sensitizing them to the dual benefits of both youth and TV partnerships.
We are projecting a yearly operating budget of $500,000 .
Tell us about your partnerships across your company and externally that are key to your project's success.
The work that Youth eMage Jeunesse has accomplished over the years, leveraging free access to TV station technology , has been submitted by the TV station to the Federal Human Resources Ministry, as part of their mandated Diversity strategy.
eMage also benefits from a partnership with non-profit LEARN QUEBEC, and free marketing services from a commercial marketing firm.
What internal support have you gotten for your project? What kind of push-back have you received?
Within the TV station where I work, management is sensitive to this project and admire the persistence with which I pursue it. However, it is perceived as a national project in terms of funding; whenever the opportunity arises to comment, they have committed themselves to be supportive. At the national level, I have not yet received any feedback, after multiple requests for such.