One Penny per Citizen

One Penny per Citizen

IndiaChennai, India
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

This initiative is imagined considering poor and needy people to have there basic living needs and as a human being, we should have responsbility to help our brothers/sisters in this world bringing peace and unity.

About Project

Problem: What problem is this project trying to address?

Each citizen to have basic living needs (i.e. Food, Shelter and Education). Being developing nation and powerful country still India has many citizens in lower poverty region and still not attaining basic living needs. Using this 'One Penny per Citizen', we can provide basic living needs to each under poverty citizen to live happily as they are also brothers/sisters in a way.

Solution: What is the proposed solution? Please be specific!

In each sector like Bank/Post Office, citizen can sign an agreement (using configurable paramter at account level) to deduct one penny (i.e. one rupee in India curency) at a defined frequency (say Daily/Monthly/Bi-Monthly etc.,) and credit to a non-profit trust account (which will need to created/maintained by new/existing NPO and not goverment). From which a leader can pick a low poverty citizen in his/her state/city/street-end to provide basic living needs.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

This idea will help to realize that each citizen in world belongs to each other having unity in diversity regardless of countries race/religion brining peace among people. Each citizen had helped his brother/sister life improvement providing little money which brings life to other soul. If it is taken as company initiative (CSR), then the level of reaching people with its marketing/technology is quick and vast which will help poor people to live happy and gain prosperity.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There is no peers and competitors as adopting this approach to each people/company will help to gain another citizen in earth. Threat/challenges is the money should be controlled/maintained in right hands and to be served to correct poor citizen who is in need and imagining to lead the world like an Abraham lincoln, Bill Gates, Einstein etc., People should be aware on what had happened to there individual penny showing consolidated statement explaining that a lump amount served to needy providing education/food/shelter etc.,

Founding Story

Few drops of rain make big ocean at end when joins. In same way little help to our own brothers/sisters in world will provide unity and bring peace in our mother earth. We all belong to one mother who is mother earth where by dividing barriers across country/religion and so on. But having together one vission or mission to help needy and under-priviliged people will bring peace and also bring joy in others. I helped a needy poor boy by giving one penny (i.e. One Indian Rupee in India currency) helping to buy chocklate once he was crying to his blind mother to get one chocklate. After which, i used to give him same one rupee to him daily for satisfying his chocklate taste, but that god`s gifted child had saved that penny for 3 months and bought a new saree to her mother who wore tored saree. This helping little boy opened my mind to think what will happen when each citizen gives one penny (on his convenience) helping his/her own brother/sister in this world.
About You
About You
First Name


Tell us about yourself/your team.

I work as Lead Business Analyst in Standard Chartered Bank (Scope International Subsidiary owned) having experience in Banking/Information Technology.
I like to come up with innovative ways to improve existing process & also solve tough problems with creative solutions being right or wrong. Trying out new things or existing things differently will create intrapreneur helping to satisfy social/economic needs.

What makes you an intrapreneur? What are the skills, capabilities, and personality traits that make you an intrapreneur?

Think differently in another way to solve problem to have a uniqueness. Failure comes all way during start of practise of solution but that helps to mould me day by day to prove and achieve it is possible if we have faith and patience in life. Making impossible things to possible with pure determination is my key skills for imagining me as an intrapreneur

About Your Organization
Company Country

, TN, Chennai

Primary country where this project is creating social impact

, TN

Additional countries or regions




The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

Select the stage that best applies to your solution

Idea (you're poised to launch)

The Solution: Why is this solution innovative for your company and industry?

This can be introduced at country/industry/territory level based on the resources/volunteers available. This can be introduced as a CSR (Corporate Social Responsbility) in company where as a company we can say that 'Organization is - Here for Good' and proving to serve country.

What has been the impact of your solution to date?

Till date, i tried to buy and provide food packets or collect used dress from outsiders and share to the needy people when i get my free time. Low sided Poor People in India/Africa country, they are awaiting for help to satisfy there living needs and even they search garbages to have there one day food/meal. By having this idea, this people can atleast solve there basic needs and have a full day meal. we can try to introduce various innovations with this 'One Penny' helping the needy ones.

What is your projected impact over the next 1 to 3 years?

Countries like India/Africa/China where poorer people gets more poorer can be improvized and help them to lead normal life by providing one penny per citizen. Each citizen can donate one penny as per his/her convenience and frequency. But each will add and go the needy ones.

What barriers might hinder the success of your project? How do you plan to overcome them?

Planning and Leadership is more impotant than anything since right leader who wish to serve people should guide this initiative as each penny belongs to individual citizen. Proper maintenance of electronic books in common to be created based on the project establishment and recordings in transparency of citizen needs to be done and provided.

What is the benefit or value you're creating for your business?

When introduced via my company (Standard Chartered Bank) which already serves people and aims at 'Here for Good', it is very easy to benefit and bank can lead its business proving that as a bank it also helps each citizen who are in need to improve there daily life like serving to a high individual clients.

How are you leveraging internal resources (funds, time, knowledge, etc.) to support this initiative?

Our world future is dependent of young emerging leaders and hence this initiative should be brought and build with each team having one yongster and one elder (who can provide guidance on his experience). This will help to provide fast and stable establishment of idea serving each citizen in country.

Expand on your answer, explaining the long-term funding and support plan.

Long term funding and support plan depends on the short term achivement plan. Short Term achievemnet plan can be considered like there is no people who lags on his basic living needs in his/her street/area/zone/district/state and so on.

Tell us about your partnerships across your company and externally that are key to your project's success.

It is only a Idea proposed in this forum and making it as true vision depends on the in-take views of each citizen in this world.

What internal support have you gotten for your project? What kind of push-back have you received?

Project is not started and it is under idea stage.