The vast majority of Indians lack access to basic and accurate healthcare information. This is true of both urban and rural households. Adding to the lack of adequate medical infrastructure is the fact that doctors are often expensive or unavailable. In this scenario, preventive healthcare assumes a great deal of importance. Unfortunately in India prevention is neglected & there is a severe lack of understanding of preventative health as a concept. This in turn leads to high levels of expenditure on emergency and chronic healthcare, and with 80% of health expenditure in India being out-of-pocket
At mDhil, we provide accurate health information in an engaging and compelling manner. Our goal is to help people make informed choices & thus take better control of their health issues and concerns. Through SMS, web pages, video & social media, all tailored for access through mobile phones, we attempt to provide the Indian consumer with multiple affordable and convenient channels to access basic healthcare information as well as connect with medical professionals. We strive to create high-quality, relevant content in multiple languages and we focus on leveraging technology to achieve significant reach.
We measure impact in terms of expansion of, as well as rich engagement by, our user communities. We work towards facilitating viral adoption of best practices in simple, preventive healthcare.