Banyan Roots

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Banyan Roots: We Are What We Eat

Udaipur, IndiaUdaipur, India
Year Founded:
2012
Organization type: 
for profit
Project Stage:
Growth
Budget: 
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

We are trying to build a platform, an entire ecosystem where the needs of Farmers and Consumers are fulfilled.
Our objective is to move the nation towards sustainable farming by self sustained farmers and conscious consumers. We facilitate entire System so that everyone is benefited.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if fresh organic local produce rich in taste and free of chemical pesticides, fertilizers and genetic modifications start healing us?
About Project

Problem: What problem is this project trying to address?

Average Indian meal is having 0.150 mg Monocrotophos(Toxic Chemical) that is more than 400% acceptable daily intake. Meanwhile, farmers are getting poisoned, find their costs increasing and pest building up. Hybrid Seeds, fertilizers and Pesticides increases crop yields but there are serious concerns like soil pollution, high input cost for farmers and serious health hazards that are raised by the use of hybrid seeds, fertilizers and pesticides.

Solution: What is the proposed solution? Please be specific!

Millets are astonishingly low water consuming local crops, can cope will relatively poor soils, pests and require few inputs. They can turn out to be a tremendous national gain especially in the ensuing decades of climate crisis and food security. By any nutritional parameters, millets are miles ahead of rice and wheat in terms of their mineral content. Used as dual-purpose crops- food and fodder-they make strong economic sense in mixed farming systems. So through providing support to farmers for growing millets and also applying appropriate post- harvest processing technologies we are developing products like cookies, flakes, and pasta made out of local millets and replacing consumers kitchen from rice and wheat to local millet products.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Farmer Ratan Lal grows millet to process them into flakes, his wife was pregnant last year and she didnt have to take any medicine in whole pregnancy because millet in her wife's regular diet helped her in delivering healthy baby. Millet reduced the input cost in farm of Ratan Lal and Local village industry to making flakes increased his income and now he is able to fulfill his family demands. Meanwhile our customer Mrs. Jyoti whose son is two year old and celiac disease patient who was not getting healthy gluten free food in market at reasonable price but when she came to our store used our product then her world was you people are sent by god to me. His son is happy to eat our healthy millet food.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

By growing millets and practicing organic farming our 198 farmers are able to protect their land from chemicals and live a life of dignity. These 198 farmers are able to save huge investments on seeds, fertilizers and pesticides. Processing units in village improve their extra income and give employment in village itself. And simultaneously our near about 5000 consumers get 100% nutritional and organic food and avoid health risks. Currently piloting and executing the project for 2 years in Southern Rajasthan we are working with 198 tribal farmers in Udaipur and Dungarpur district and have reached more than 5000 people primarily consisting of average middle class and above Indians families. In the next 36 months we plan to scale up to the whole state of Rajasthan by training at least 25000 farmers and provide the supply to one million Indian Consumers.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

We are developing more products made out of millets day by day. Our target is to replace whole kitchen with local millet products. We are planning to make baby food to energy drinks in our village by our farmers. We will be showing Government how these local industries helped farmers to improve their lives. So We will be planning to ask government for tax benefits and subsidies by government for developing storage facilities in villages. Farmers and consumers both have health and financial benefits so they are willing to adopt this idea.Actually these are the real solutions they are seeking.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

We have revenue generation model. We buy products then process and sell it to the end consumer. We keep 25%-30% Margins to sustain our business model. It require initial budget to develop infrastructures and working capital then after money will revolve. Revenue will easily cover the operating cost. Once one sustainable model will develop in one cluster then we can easily replicate this model in other cluster and other area by training people.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

We are connected with farmers and end consumers directly so supplying products in low rates compare to other Brand in market. We are selling our products from our own store and also coming into Ecommerce and mobile app and delivering products to door step of end consumers. We have develop good supply chain so we are able to provide home delivery in India so through online, mobile app, and phone orders we can supply to consumers. No body in market has these facilities at low cost. In other projects either they are connected to farmers only or consumers only. We are in whole supply chain.
Team

Founding Story

After getting into corporate job, One day I found many farmers in my village have migrated to city's Slum area. They have no access of clean water, education and shelter in slum then why are they staying in slum because they don't have jobs in village. Witnessing these, my mind seems to rise up with a deep question… the food that we consume is mostly from the fields of the villages that we generally consider “backwards” and “undeveloped”. Development takes place in cities, but are the lives of those farmers, who sweat on their fields so we can have three wholesome meals a day, developing in a synchronized way? That was an "Aha!" moment and thus I decided to start an ethical business model which could support farmer and agriculture.

Team

Team is our strength. We have team of 6 full time and 3 part time people. Manas And Karan deal in training of farmers and manage supply. Julie Jain expert in cooking and value addition and Sonam Jain expert in Women psychology deal in product development. Jaya and Sanwar deal in packaging. Karan Nilakhe handles E commerce and mobile Application Development. Raj is marketing guy who take care of branding. I have role of Business development.