Digital Green works towards improving food security and alleviating rural poverty. It does this by producing and disseminating videos by farmers, for farmers, and of farmers on locally relevant agricultural information. Its communication model blends technology and social organization to bring about behavior change, which empowers individuals to sustainably increase their productivities and incomes.
Digital Green works with public, private, and civil society organizations that are already working with farmers to maximize their impact. The Digital Green model has been found to be 10 times more cost-effective and 7 times more impactful when compared to traditional approaches. Given its potential for wide application, Digital Green is leveraging its platform to expand into other areas like health and nutrition.
Digital Green's network of partners and communities have produced over 2,200 videos and reached out to 100,000 farmers across 1,100 villages in India. Over the next 3.5 years, Digital Green aims to reach at least 1 million farmers across 10,000 villages in India and other parts of South Asia and Sub-Saharan Africa. Digital Green model has been shown to increase the efficiency of agriculture extension agencies by 20%.