Ecolabel, mobile app

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Ecolabel, mobile app

Moscow, Russia
Year Founded:
2013
Organization type: 
for profit
Project Stage:
Idea
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Nowadays, we see prefixes like "eco", "bio" and "organic" on all sorts of goods, products and services. The idea is to create a scanner app to determine whether or not labeling on the product refers to certified ecolabeling, this way distinguish certified products among those of green-washing.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

WHAT IF people start making thoughtful choices is their consumation?
About Project

Problem: What problem is this project trying to address?

There is an educational gap in ecolabeling, people are easily misguided by green-washing, obtain adverse products and are manipulated by those promising "eco" services. This, in return, lowers the trust to green merchandise in whole, so there is a need for educational work, there is a need to help people determine, whether or not a product meets ecological certification.

Solution: What is the proposed solution? Please be specific!

A mobile app, scanner-alike, distinguishing labeling and searching it in the database. Provides info about the existing certifications, helps with making a thoughtful choice. Works on the same principle as QR-code scanners: consumer captures the labeling on the package of the product with the camera, the app quickly determines whether or not the labeling corresponds with existing systems of green standards.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Imagine a person willing to change his lifestyle towards healthy eating, towards thoughtful consuming, towards supporting sustainable activities. He can spend tons of time digging through existing environmental standards, working on understanding which systems are present in his region, what are they related to, etc. We provide him with a solution which significantly cuts amount of time needed to create such understanding, provides actual and impartial information, and increases awareness in the sphere of sustainability and green business. We plan to distribute app for free in order to increase the impact.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

We are aimed at international market.