Enabling Farmers Reach Markets - a 'click-and-mortar' solution combining ICT platform and ground supply chain network to fix the agri crisis. Key pain areas for farmers is marketing support , rising input costs , migration of educated and skilled labour to cities and having to bear all wastage/transport costs for uncertain revenue. For any modern industry the various key functions like production, marketing, sales, HR and logistics are managed by professionals and backed by advanced software and ICT tools . Though Cola’s and Shampoos have reached the rural village shops , the reverse supply chain of farm produce to Indian cities has not materialized owing to an inefficient and expensive supply chain. Even with India being IT capital of world, our biggest industry is strangely not 'IT enabled' !
eFarm , has been working to reduce inefficiencies in the forward market linkages using combination of simple business practices and backend ICT platform . eFarmDirect is the ‘online’ component of the ground distribution network, which connects farmers, with other stakeholders in the chain - buyers , input suppliers, labour and transport providers and displays their respective offer and demand in real time . This will enable smooth flow of info between different parties and helping to make government policy-making swifter, data driven and focussed.