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New Delhi, India
Organization type: 
for profit
Project Stage:
$250,000 - $500,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Fappadom is an innovative platform, that constitutes an entertainment cafe, an internet video channel and an online magazine and curates a portfolio of the creative talent pool in New Delhi, India.

The channel will bring to its audience a variety of presentations on art in various genres that include comedy, chat shows, reality television like culture exchange.

The magazine will provide an integration of arts, innovation and creativity through text, cine and audio features on artistic creates around the region.

And the same will be exhibit at our cafés in the city, where guests will get inspiration and an opportunity to explore their creativity.

Fappadom is a place where thinkers are respected and ideologies encouraged.

We search through the veins of this city and excavate talent and put it out there for the world to see and know it; helping each other exhibit and promote themselves at www.fappadom.com we bring a complete experience full of entertainment, fun and knowledge.

It takes its place as an inspirational and interactive space that fills the web overflowing with creativity that is instantly and globally accessible across geographical boundaries.

With this we're building something new that represents a free and creative society while promoting skilled artists, cultural performers and innovative minds. It hence presents itself as a socially motivated and technologically optimised entrepreneurial venture.

About Project

Problem: What problem is this project trying to address?

Fappadom intends to synergise various art forms through different media. With the rich and cultural heritage in and around the region of New Delhi, we intend to promote: musicians, craftsmen, performing artists, filmmakers, writers, performing artists and creative chefs and bartenders. We at fappadom also aim to promote artists from tougher social backgrounds and special abilities. The need is established with heavy disenfranchisement of art forms and creative artists who struggle to get the deserved credit for the creative value they add. Smaller and fragmented platforms struggle to sustain and promote themselves also being unable to help creative artists get deserved credit for the creative value they add.

Solution: What is the proposed solution? Please be specific!

The online channel, magazine and a city cafe give artists in the city a platform to explore and promote themselves. The project on the whole creates an identity for a community to relate with and share. It educates and inspires people about their region and culture. We intend to establish a cultural encyclopedia in the form of our online network and we intend to supply each of our guests with tablets on their tables wherein they may learn how to get creative with the help of technology or explore their inherent skills. Share them on social networks using our website+app and benefit from our in-house promotion. It will also help talent get scouted and promoted through the internet.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The fappadom audience can create change making and innovating stories as we provide a playground and a platform at the same time. One of the ideal examples of a benefitting user could be a musician who shares his music with us and we suggest it to a pool of dancers, songwriters illustrators and film makers. We create and bring a complete feature to our cafe that stands its position as an entertaining, innovative cafe in a main city market. Once witnessed by the audience we publish about the art forms involved on our magazine and resent the feature on the video channel. Through the process we have synergised talent and art forms to inspire our audience, created a portfolio and promoted it across the globe. With more such stories we create an encyclopedia and a directory. An overall artists network for creativity exchange.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

This idea is a step ahead in entertainment in the city of New Delhi. With the recent growth in the number of cafes and events across various consumer markets the ideology is to provide a complete service and network. The concept is replicable and will have to stay innovative and creative in its presentation.