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Barcelona, Spain
Organization type: 
for profit
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Glint4life is a for-profit social enterprise, totally privately funded with investors expecting
economical, social and environmental return. The initial major challenge of the firm is lighting
Africa and boosting its development through the implementation of renewables solutions. The
long-term mission implies the ambitious goal of becoming a western hub for selling and distributing products in BOP economies. In this way empowering people living at the bottom of social pyramid and improving their quality of life.
At the same time, environmental implications come along the social progress; indeed deploying renewables structure in undeveloped regions can install a growth model that goes against the consumerism social lifestyle but rather bases its development on clean-tech technologies and
reduced CO2 emissions.
The company will start the operations creating its own sales forces and deploying the sale of renewables social in rural areas of Ghana at the beginning for then spreading about sub-Saharan countries. The creation of an appropriate sales force entails training activities and
competitive salary, along with the ideation of an efficient way for collecting money in rural areas.
Therefore, G4L aims at changing the mindset of rural areas customers through education activities; all this, in order to make them understand better the advantages of renewables solution compared with kerosene and fossil fuels.

About Project

Problem: What problem is this project trying to address?

Africa’s share of kerosene-based CO2 emissions is roughly equivalent to its share of the worldwide off-grid population, the continent’s households and small businesses account for at least 30% of this total, or 30-50 million tons of CO2 annually. Using conservative bottom-up assumptions we estimate that Base of Pyramid African households account for at least 20 million tons of these kerosene-linked CO2 emissions, with the balance due to kerosene use by businesses and non-BOP households as well. he health implications of fuel-based lighting are two-fold: chronic illness due to indoor air pollution and risk of injury due to the flammable nature of the fuels used. Kerosene lamps emit fine particles that are a major source of air pollution because they quickly become lodged in the bronchial system and can result in chronic disease and death. Another obvious and important impact of fuel-based lighting is the cost burden on poor household of paying for expensive kerosene-based light. Kerosene costs vary across the world, but even in countries where kerosene is heavily subsidized by the government the cost of a month’s worth of kerosene can equal between three to five days of income. In Africa this cost burden is often more substantial. African households face recurring expenditures on fuels ranging between 10 and 25% of their monthly household.

Solution: What is the proposed solution? Please be specific!

The company is offering energy solutions for the base of the pyramid. The main applications of these energy solutions are lighting and battery recharges (mobile, radio…) but can be expanded to more applications such as television or cooking.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The value proposition is an affordable, reliable, safe, clean and autonomous source of energy embedded in a service business model. In order to make the product accessible for this population, the company establishes a leasing model in which the product is installed in the customers’ households and pays a monthly fee to use the service. The energy and lighting solutions take advantage of the recent advances in solar, led and energy storage technologies offering low-cost but still reliable, efficient and effective products.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

The market potential for micro-electric systems in Africa is enormous. The off-grid population nowadays accounts for 600 million people with expected figures rising to 700 million by 2030. Another astonishing figure is the annual expenditure on fuel-based lighting, it is estimated that African consumers spend US$10 billions for those purposes. Explaining the target of the business is simple. Glint4Life wants to provide small quantity of energy to every needful person. This client can be off-grid but also living in the city, can be a private or public, households or trader. Basically every kind of customer that needs small quantity of electricity (for surviving, lighting or just as a back-up light) is potentially our costumer. Ghana would be de entry level market due to its potential and macro envrironmental stability. The main target of Glint4Life will be Off-grid households in Ghana. The target client has the following characteristics. Off-grid households of Ghana: Usual 4-5 components Average monthly salary: 116$ Number of Off-grid Households in Ghana: 2.58 million (2010)