Glint4life is a for-profit social enterprise, totally privately funded with investors expecting
economical, social and environmental return. The initial major challenge of the firm is lighting
Africa and boosting its development through the implementation of renewables solutions. The
long-term mission implies the ambitious goal of becoming a western hub for selling and distributing products in BOP economies. In this way empowering people living at the bottom of social pyramid and improving their quality of life.
At the same time, environmental implications come along the social progress; indeed deploying renewables structure in undeveloped regions can install a growth model that goes against the consumerism social lifestyle but rather bases its development on clean-tech technologies and
reduced CO2 emissions.
The company will start the operations creating its own sales forces and deploying the sale of renewables social in rural areas of Ghana at the beginning for then spreading about sub-Saharan countries. The creation of an appropriate sales force entails training activities and
competitive salary, along with the ideation of an efficient way for collecting money in rural areas.
Therefore, G4L aims at changing the mindset of rural areas customers through education activities; all this, in order to make them understand better the advantages of renewables solution compared with kerosene and fossil fuels.