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MOROGORO, TanzaniaMOROGORO, Tanzania
Year Founded:
Organization type: 
for profit
Project Stage:
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Tomato production,Greenhouse organic tomato production is the process of producing tomatoes without the use of industrial fertilizers, chemicals and pesticides.The market for organic products is rapidly growing in Tanzania and it has experienced the growth rate of about 10% in three previous years .

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

The organic farming is the uprising industry due to the increasing attention of the consumers on food safety and phytosanitary issues in the wor
About Project

Problem: What problem is this project trying to address?

The business will address the problems associated with environmental pollution and human health problems due to the increase use of industrial fertilizer and chemicals and also the business will solve/reduce the problems associated with unemployment especially to youth and fresh graduate from university and college and increase crimes in the societies as a result of unemployment in the society and community and national and world in general.

Solution: What is the proposed solution? Please be specific!

Due to the existing problems this business has been the market availability and effort that is directed to sustainable agriculture by different agents including international organizations and also human health and environmental issues as organic agriculture is both beneficial to human and environmental conservation. Therefore, by keeping other factors constant, this will make the enterprise realize a profit and at same time be friendly to the environment and human health. Also, the other motivation is to establish self employment through organic agriculture and create employment opportunities for other members of the society so as to be a leading example for other fresh graduates who view agriculture in a traditional way and strength my CV
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

organic tomatoes fetch 10% to 30% higher price, Greenhouse tomato production is all weather and all season’s activity; The enterprise will be able to maintain consistency supply even that period when it is difficult to produce tomatoes especially wet season in open lands so the business will create income and be able to employ 10 people. Key to success factors include, •Create conducive environment for it to enter into contract supply. •Focus on marketing of organic tomatoes to local tomato processors, exporters, supermarket, big hotels and tourist centers. •Strict financial controls. There will be a strict financial control by the owner. •Ensuring that all customer's needs are met and they are satisfied with the purchased products.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

To date the project has not yet started future projection, include; To be the leading organic tomato production company in Africa To employ 20% of all graduate students (Long term projection) To protect the environment by using organic fertilizer . SALES. Sales projection for the coming three years is expected to grow by 10% since demand in the market is also growing by 10% from three previous years and it is expected to keep on growing due to consumers awareness to food safety in the world which increases demand to organic tomatoes. The business will start by selling about 50 tones of tomatoes in the first year then 60 where the sales will grow up to 65 tones in the third year .The increase in sales is due to good marketing strategy which increases the number of new customers and high level of customer retention. Also the increased awareness toward organic products.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

To start the project and run the initial cost of operation the project require $ 100 000 -$ 250 000 and there after the projects we run on its own because it will generating income and hence will ensure financial sustainability.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

In the country there are other people who produce tomato but these are open field organic tomato producers. These have a weakness that their production is seasonal based hence they cannot maintain a consistency supply and also it is difficult for them to maintain and control quality of products and others they produce conventional tomato, Conventional tomatoes refer to these tomatoes produced by using industrial fertilizers and pesticide . Therefore the proposed solution differ the existing one by using green house to produce organic tomato and I will employ more people than my competitor.

Founding Story

Tanzania is a country in East Africa, she has a total population of about 44 million and she has lager land and very fertile soil but many people in Tanzania poor and small scale farmers despite of having a big Agriculture university called Sokoine University of Agriculture, in this university about 2000 students graduate each year and they remaining in street looking after unavailable jobs while we have enough fertile soil so here is where I came with this idea of organic greenhouse tomato production so as I can employ myself and be able to employ others and I plan to transform the mind of graduate students to think about self employments as a solution of unemployment in the country.


PETER HERI's picture

I make a call up to anyone who concern that "It is time now to Africa countries and Agricultural University in Africa to empower fresh graduate to employ themselves and not to think about to be employed "This will finish the problems of unemployment in Africa and hence development.

PETER HERI's picture

Please I request you to take time to pass through my project and comment,Thank you.